Writing for Clarity and Credibility

May
19

In our monthly Lunch and Learn sessions, the BlackTruck team discusses topics that will help us in our daily work. Today, we addressed some common writing errors and ways to avoid them. Check out today’s slide deck here: Quick takeaways…

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Can Press Releases Impact SEO Performance?

May
12

TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s complicated. Here’s why: The type of press release that creates SEO benefit is not the one you syndicate,…

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Human-Centered SEO: Optimizing for the Customer Journey

May
5

  One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent so we can make it easier for…

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What If Burger King Secured Position Zero

Apr
18

Last week Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google – what is the Whopper burger?” When prompted, Google Home devices will go and do a voice search…

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Five Blog Topics That Work For Every Business

Apr
13

This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital.  TwoSix Digital is a full-service agency that offers integrated marketing solutions exclusively to destination marketing organizations (DMOs) and members of the travel, tourism, and…

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Callout Extensions Best Practices

Mar
30

Callout extensions while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough” callouts can be useful in adding value or describing what makes your business different from any other. Callouts assist your text…

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Media Planning for SEO

Mar
23

The Black Truck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in the media buying process is a form of agile marketing that can lead to greater return on investment…

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Google AdWords Express vs. AdWords

Mar
11

  Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective customers. As search marketing practitioners, we’re well versed in most of those channels, especially pay-per-click (PPC) marketing. In…

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“Ok Google… How Will Machine Learning Affect the Work of SEOs?”

Feb
28

As marketers and search engine optimizers (SEOs), we’re not here just to develop and advance your existing sites, but we’re here to keep an eye on trends and explore how future advancements in search could affect what we do as…

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Think Before You PPC: Aligning Your Goals to Digital Marketing Channels

Feb
10

Is your audience wearing blinders or goggles? The answer will determine what channels you should pursue for pay-per-click (PPC) advertising, and how you should use them. PPC advertising continues to evolve at an exciting rate. Platforms like Facebook and Google…

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