An Introvert’s Guide to MozCon

Jul
14

This post was originally written on September 9, 2016, as the BlackTruck team prepared to attend MozCon 2016. It has been updated to share leading into MozCon 2017.  Many search marketers can say it’s very easy to stay connected and keep your finger…

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The Redirect Podcast – Episode 8: Optimizing for Voice Search & Net Neutrality Concerns

Jul
13

Episode 8 / July 12, 2017 Every week, the BlackTruck Media + Marketing team gathers around a microphone at our conference table to discuss recent search industry insights and news. We also share relevant actions our listeners can take to improve their digital marketing….

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Announcing: The Redirect Podcast

Jul
11

SEO/SEM discussion and analysis podcast from BlackTruck Media + Marketing   If you follow us on Facebook or Instagram, you might have seen some photos teasing a project we’ve been working on for a couple months: The Redirect Podcast. The…

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Why and How Businesses Should Use Google Posts

Jun
30

After a year of taunting and beta testing with larger brands, Google moved Posts into their Google My Business (GMB) platform, opening it up to millions of small businesses. Per Google, Posts is “an easy way to help attract new…

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How Ignoring Local SEO Keeps Great Businesses Secret

Jun
15

The BlackTruck team recently traveled to Boston for Distilled’s SearchLove conference, which coincidentally gave us an real-life course in local search. Pull up a chair as our own Patrick starts with a story and shares the lessons that come from…

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The Redirect Podcast – Episode 4: Featured Snippets, Mary Meeker’s Internet Trends Report, and DMOZ Goes Away

Jun
2

Episode 4 / June 2, 2017 In Episode 4 of The Redirect Podcast, we dive into Mary Meeker’s famed Internet Trends Report for 2017 and discuss what it means for search marketers. DMOZ finally goes away, and a focus shift…

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The Redirect Podcast – Episode 3: The Inbounder NYC, Local Reviews, and Google Attribution

May
26

Episode 3 / May 26, 2017 Every week, the BlackTruck Media + Marketing team gathers around a microphone to discuss recent search industry insights and news. We also share relevant actions our listeners can take to improve their digital marketing….

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Writing for Clarity and Credibility

May
19

In our monthly Lunch and Learn sessions, the BlackTruck team discusses topics that will help us in our daily work. Today, we addressed some common writing errors and ways to avoid them. Check out today’s slide deck here: Quick takeaways…

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The Redirect Podcast – Episode 2: Amazon Loses 1-Click Checkout & The State of the Internet Marketing Agency

May
19

Episode 2 / May 19, 2017 Every Friday, the BlackTruck Media + Marketing team gathers around a microphone to discuss search industry insights and news. We also share relevant actions our listeners can take to improve their digital marketing. In Episode…

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Can Press Releases Impact SEO Performance?

May
12

TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s complicated. Here’s why: The type of press release that creates SEO benefit is not the one you syndicate,…

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