The same way you need a
strategy before unleashing
a series of billboards or radio
ads on the world, you need a
strategy for everything you do online. Your website, social media, banner ads and everything else you put on the internet needs to be cohesive and working toward the same goal.

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Has anyone ever
told you to get on
Twitter or set up a company
Facebook page? That you need a YouTube presence or your competition will pass you by? These are all things you absolutely have to have, right

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Throwing a bunch of
keywords onto a website
might get Google to notice you,
but once a real person clicks on that link, what will she see? If the content on your site isnÕt compelling enough to get that user to act, it doesnÕt matter how many hits you get.

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