What is Google Analytics 4 and Why Should I Deploy It Now?
Updated: 5/16/2023 Out with the old and in with the new — Google is shifting from Universal Analytics to Google Analytics 4…
Read MoreGetting Started with GA4 – Installing Google Analytics 4 with Google Tag Manager
With Universal Google Analytics sunsetting on July 1, 2023 – now is the time to deploy GA4 on your site in an…
Read MoreWhat 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
Read MoreHow to Set Up Facebook Business Manager
In 2018, Facebooks ad revenue topped $16.6 Billion, with nearly 50% of that revenue coming from the US. Facebook is expected to…
Read MoreImprove Online Traffic After The Holidays
Hey – great job, pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it….
Read MoreWhat is Bounce Rate? Is it Important?
You’ve seen it on your analytics reports – bounce rate; but is it something you should track? The answer is, “it’s complicated.”…
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