Case Study: Overcoming Pharmaceutical Industry PPC Challenges

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Case Study: Overcoming Pharmaceutical Industry PPC Challenges

Jul
28

Background When a global pharmaceutical company‚Äôs go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was brought in to manage paid-search efforts. Some of the strictest policies have been put in place for…

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Case Study: Using SEO strategy during a website redesign

Jun
23

Background A large financial and business advisory firm has been working with BlackTruck since 2010. The client planned a new website redesign and expressed concerns about retaining current traffic levels from search, while building in best practices for SEO in…

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