Human-Centered SEO: Optimizing for the Customer Journey

Category Archives: Content Marketing

Human-Centered SEO: Optimizing for the Customer Journey

May
5

One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent so we can make it easier for them…

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What If Burger King Secured Position Zero?

Apr
18

Last week, Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google – what is the Whopper burger?” When prompted, Google Home devices will go and do a voice search…

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Five Blog Topics That Work For Every Business

Apr
13

This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital.  TwoSix Digital is a full-service agency that offers integrated marketing solutions exclusively to destination marketing organizations (DMOs) and members of the travel, tourism, and…

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