Writing for Clarity and Credibility

Category Archives: General

Writing for Clarity and Credibility

May
19

In our monthly Lunch and Learn sessions, the BlackTruck team discusses topics that will help us in our daily work. Today, we addressed some common writing errors and ways to avoid them. Check out today’s slide deck here: Quick takeaways…

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Delivering Honesty & Ethics in Search Marketing

Jan
19

Preface: We’re Terrible Sales People We work in an industry wrought with “experts” and experts. The former is likely out to make a quick buck or is a great salesperson with little knowledge or practice, but they have a high…

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How to Play Nice within a Network

Nov
18

Chances are there are many people involved in your client’s strategy for success. You might rely on other businesses like Advertising, PR or Marcom firms for referrals or be the one referring to another service provider and that is one…

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An Introverts Guide to MozCon

Sep
9

Like many search marketers, it’s very easy to stay connected and keep your finger on the pulse of what’s happening in the industry without ever leaving your office. Social media provides us with a unique opportunity to connect with colleagues…

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It’s Not Failure – The Pitch for MozCon

Jul
6

Photo Credit: Moz A few months ago, we got a big idea. The kind of idea that you just can’t shake. It’s been rolling around our office, always at the front of mind. Then finally, we had a place for…

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Thank you westside Grand Rapids

Jul
1

Dear westside Grand Rapids, It’s been real and we want to thank you. You were the first physical home for the BlackTruck team. You offered up an opportunity to grow, learn and be a part of a great creative community….

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