Human-Centered SEO: Optimizing for the Customer Journey

Category Archives: Inbound Marketing

Human-Centered SEO: Optimizing for the Customer Journey

May
5

One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent so we can make it easier for them…

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Five Blog Topics That Work For Every Business

Apr
13

This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital.  TwoSix Digital is a full-service agency that offers integrated marketing solutions exclusively to destination marketing organizations (DMOs) and members of the travel, tourism, and…

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Tracking Content Engagement with Google Analytics

Jan
27

  As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has been proven by many that continued efforts toward developing and curating content is a great means of driving…

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Improve Online Traffic After The Holidays

Dec
30

Hey great job pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it. But now what? How in the world do you keep your sales onward and upward more than two months…

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Stop Making Content Like Amazon

Oct
20

Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business or organization is still shooting content out of a cannon as if it were. While technology can help…

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Digital Summit Detroit

Oct
14

This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other marketers from throughout the midwest. Digital Summit brought some great minds to the Motor City to present. Favorites…

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Successful Content Curation Best Practices

Sep
23

Usually communications pros that dabble in social media maintain a mixture of content creation and content curation in order to fulfill their overall strategy mix for their channels. It would be a dream come true for most comms pros to…

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An Introverts Guide to MozCon

Sep
9

Like many search marketers, it’s very easy to stay connected and keep your finger on the pulse of what’s happening in the industry without ever leaving your office. Social media provides us with a unique opportunity to connect with colleagues…

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Facebook Blocks Adblock – Will Google Do The Same?

Aug
11

“A moment’s beginning ends in a moment” – Munia Khan Update: According to multiple tech sources Facebook’s plan to stop ad blockers has already come under fire, with Adblock developing a way around Facebook’s approach. In doing so Adblock is…

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What is Bounce Rate? Is it Important?

Aug
5

You’ve seen it on your analytics reports – bounce rate; but is it something you should track? The answer is, “it’s complicated.” Bounce rate is important to many, there’s no question. What is it that makes it such a critical…

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