Google I/O 2021 – Changes That Impact Search
Google I/O just wrapped up this past week. For those not familiar, this is Google’s annual developer event that’s typically held in…
Read MoreWhat 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
Read MoreHow to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand ?? if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
Read MoreBlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read MoreAn Introvert’s Guide to MozCon
This post was originally written on September 9, 2016, as the BlackTruck team prepared to attend MozCon 2016. It has been updated to share…
Read MoreWhy and How Businesses Should Use Google Posts
Note: This article was originally posted on June 30, 2017. It has been updated for 2018 to reflect changes and observations of…
Read MoreHuman-Centered SEO: Optimizing for the Customer Journey
One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re…
Read MoreFive Blog Topics That Work For Every Business
This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital. TwoSix Digital is a full-service agency…
Read MoreTracking Content Engagement with Google Analytics
As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has…
Read MoreImprove Online Traffic After The Holidays
Hey – great job, pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it….
Read MoreStop Making Content Like Amazon
Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business…
Read MoreDigital Summit Detroit
This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other…
Read MoreSuccessful Content Curation Best Practices
Usually communications pros that dabble in social media maintain a mixture of content creation and content curation in order to fulfill their…
Read MoreFacebook Blocks Adblock – Will Google Do The Same?
“A moment’s beginning ends in a moment” – Munia Khan Update: According to multiple tech sources Facebook’s plan to stop ad blockers…
Read MoreWhat is Bounce Rate? Is it Important?
You’ve seen it on your analytics reports – bounce rate; but is it something you should track? The answer is, “it’s complicated.”…
Read MoreInbound Marketing Checklist
Developing an inbound marketing strategy can be daunting if you’re unsure of where to begin. First and foremost you might even be…
Read More2012 SEOMoz MozCon Day-3 Recap
Being mentally and physically drained from nearly 8-hour days of learning from some of the greatest minds in our industry still left…
Read More2012 SEOMoz MozCon Day-2 Recap
Having a chance to digest everything that happened on day-1 of MozCon 2012 my mind was pretty much blown. So many changes…
Read More2012 SEOMoz MozCon Day-1 Recap
It’s been awhile since our last post, let alone my own personal outlook on things. Fast forward 6-months and one full day…
Read MoreGrand Rapids Griffins Facebook Tab
Recently I had an opportunity to head up a unique project that was a mashup of social media, web design, a little…
Read More