Callout Extensions Best Practices

Category Archives: PPC

Callout Extensions Best Practices

Mar
30

Callout extensions, while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough,” callouts can be useful in adding value or describing what makes your business different from any other. Callouts assist your text…

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Google AdWords Express vs. AdWords

Mar
11

  Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective customers. As search marketing practitioners, we’re well versed in most of those channels, especially pay-per-click (PPC) marketing. In…

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“Ok Google… How Will Machine Learning Affect the Work of SEOs?”

Feb
28

As marketers and search engine optimizers (SEOs), we’re not here just to develop and advance your existing sites, but we’re here to keep an eye on trends and explore how future advancements in search could affect what we do as…

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Think Before You PPC: Aligning Your Goals to Digital Marketing Channels

Feb
10

Is your audience wearing blinders or goggles? The answer will determine what channels you should pursue for pay-per-click (PPC) advertising, and how you should use them. PPC advertising continues to evolve at an exciting rate. Platforms like Facebook and Google…

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What is Bounce Rate? Is it Important?

Aug
5

You’ve seen it on your analytics reports – bounce rate; but is it something you should track? The answer is, “it’s complicated.” Bounce rate is important to many, there’s no question. What is it that makes it such a critical…

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Case Study: Overcoming Pharmaceutical Industry PPC Challenges

Jul
28

Background When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was brought in to manage paid-search efforts. Some of the strictest policies have been put in place for…

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Google AdWords Update, a Shift Toward Mobile-First PPC Strategies

Jun
2

If you haven’t caught on by now, mobile is not the future. Mobile is the now, and it’s time to get on board. For the past three years we have been encouraging a mobile-first approach for everything online marketing. From…

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