How Ignoring Local SEO Keeps Great Businesses Secret

Category Archives: SEO

How Ignoring Local SEO Keeps Great Businesses Secret

Jun
15

The BlackTruck team recently traveled to Boston for Distilled’s SearchLove conference, which coincidentally gave us an real-life course in local search. Pull up a chair as our own Patrick starts with a story and shares the lessons that come from…

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Can Press Releases Impact SEO Performance?

May
12

TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s complicated. Here’s why: The type of press release that creates SEO benefit is not the one you syndicate,…

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Human-Centered SEO: Optimizing for the Customer Journey

May
5

One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent so we can make it easier for them…

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What If Burger King Secured Position Zero?

Apr
18

Last week, Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google – what is the Whopper burger?” When prompted, Google Home devices will go and do a voice search…

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Media Planning for SEO

Mar
23

The BlackTruck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in the media buying process is a form of agile marketing that can lead to greater return on investment (ROI)…

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Tracking Content Engagement with Google Analytics

Jan
27

  As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has been proven by many that continued efforts toward developing and curating content is a great means of driving…

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Delivering Honesty & Ethics in Search Marketing

Jan
19

Preface: We’re Terrible Sales People We work in an industry wrought with “experts” and experts. The former is likely out to make a quick buck or is a great salesperson with little knowledge or practice, but they have a high…

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Understanding and Navigating Google’s Mobile First Index

Jan
7

Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their thinking to a mobile-first strategy. While it has been of much discussion since 2015, with Google’s proverbial Mobilegeddon…

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Improve Online Traffic After The Holidays

Dec
30

Hey great job pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it. But now what? How in the world do you keep your sales onward and upward more than two months…

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Tips to Optimize Your Etsy Store

Dec
8

Optimizing an Etsy Store Last week we provided you with a primer on Etsy SEO (Increase Your Etsy Store Traffic and Sales) and why makers and craftspeople around the globe are drawn to this e-commerce platform for selling their wares. Like…

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