Why and How Businesses Should Use Google Posts

Category Archives: SEO

Why and How Businesses Should Use Google Posts

Jul
28

Note: This article was originally posted on June 30, 2017. It was updated on July 28 after we noticed a change in the image dimensions Google now allows for its posts.  After a year of taunting and beta testing with larger brands,…

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An Introvert’s Guide to MozCon

Jul
14

This post was originally written on September 9, 2016, as the BlackTruck team prepared to attend MozCon 2016. It has been updated to share leading into MozCon 2017.  Many search marketers can say it’s very easy to stay connected and keep your finger…

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How Ignoring Local SEO Keeps Great Businesses Secret

Jun
15

The BlackTruck team recently traveled to Boston for Distilled’s SearchLove conference, which coincidentally gave us an real-life course in local search. Pull up a chair as our own Patrick starts with a story and shares the lessons that come from…

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Can Press Releases Impact SEO Performance?

May
12

TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s complicated. Here’s why: The type of press release that creates SEO benefit is not the one you syndicate,…

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Human-Centered SEO: Optimizing for the Customer Journey

May
5

One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent so we can make it easier for them…

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What If Burger King Secured Position Zero?

Apr
18

Last week, Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google – what is the Whopper burger?” When prompted, Google Home devices will go and do a voice search…

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Media Planning for SEO

Mar
23

The BlackTruck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in the media buying process is a form of agile marketing that can lead to greater return on investment (ROI)…

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Tracking Content Engagement with Google Analytics

Jan
27

As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has been proven by many that continued efforts toward developing and curating content is a great means of driving traffic…

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Delivering Honesty & Ethics in Search Marketing

Jan
19

Preface: We’re Terrible Sales People We work in an industry rife with “experts” and experts. The former is likely out to make a quick buck or is a great salesperson with little knowledge or practice, but they have a high trust…

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Understanding and Navigating Google’s Mobile First Index

Jan
7

Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their thinking to a mobile-first strategy. While it has been of much discussion since 2015, with Google’s proverbial Mobilegeddon…

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