Should Your Brand Be On That New Social Media Platform?
There’s a new social media platform and everybody’s talking about it. Should your brand be there to capitalize on it? This article…
Read MoreTracking Facebook Ads In 2021
In digital advertising, change is inevitable. In this post we’re going to walk you through everything you should know regarding tracking success…
Read MoreiOS 14, Facebook Ads & Conversion API
iOS 14 & Facebook Ads Conversion Tracking Guide Big changes are on the horizon for marketers as to how you can gather,…
Read MoreBlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read MoreHow to Set Up Facebook Business Manager
In 2018, Facebooks ad revenue topped $16.6 Billion, with nearly 50% of that revenue coming from the US. Facebook is expected to…
Read MoreFacebook News Feed Update: Brands Lose Organic Reach
Facebook has changed its news feed prioritization to reduce the amount of content seen from brands (Pages). Don’t panic – we break down what this REALLY means for your brand and your social media marketing strategy.
Read MoreCan I Set Up a Facebook Business Page Without a Personal Facebook Profile?
With its two-billion-person user base, there’s no doubt Facebook can be seen as a powerful marketing tool for your business. It’s exploded…
Read MoreHashtags & Your Brand: Learn to Master Instagram Explore Feeds
As a business or brand using social media, in this case Instagram, what is your ultimate goal in using the medium?…
Read MoreSuccessful Content Curation Best Practices
Usually communications pros that dabble in social media maintain a mixture of content creation and content curation in order to fulfill their…
Read MoreFacebook Blocks Adblock – Will Google Do The Same?
“A moment’s beginning ends in a moment” – Munia Khan Update: According to multiple tech sources Facebook’s plan to stop ad blockers…
Read MoreSocial Media Marketing Primer
Somebody told you that your company should start tweeting, that your brand needed a presence on Facebook, or that customers would appreciate…
Read MoreGrand Rapids Griffins Facebook Tab
Recently I had an opportunity to head up a unique project that was a mashup of social media, web design, a little…
Read More