Callout Extensions Best Practices

Tag Archives: PPC

Callout Extensions Best Practices

Mar
30

Callout extensions, while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough,” callouts can be useful in adding value or describing what makes your business different from any other. Callouts assist your text…

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Google AdWords Express vs. AdWords

Mar
11

  Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective customers. As search marketing practitioners, we’re well versed in most of those channels, especially pay-per-click (PPC) marketing. In…

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Case Study: Overcoming Pharmaceutical Industry PPC Challenges

Jul
28

Background When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was brought in to manage paid-search efforts. Some of the strictest policies have been put in place for…

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Top Five Blackhat SEO & SEM Tactics

Jul
21

Now that Search Engine Optimization (SEO) is a household phrase, it seems everyone and their cousin now offers SEO services. Even many cash-strapped news outlets are starting to offer web development and SEO services (despite the ethical quagmire this creates)….

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Google AdWords Update, a Shift Toward Mobile-First PPC Strategies

Jun
2

If you haven’t caught on by now, mobile is not the future. Mobile is the now, and it’s time to get on board. For the past three years we have been encouraging a mobile-first approach for everything online marketing. From…

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