What If Burger King Secured Position Zero?

Tag Archives: SEO

What If Burger King Secured Position Zero?

Apr
18

Last week, Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google – what is the Whopper burger?” When prompted, Google Home devices will go and do a voice search…

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Tracking Content Engagement with Google Analytics

Jan
27

  As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has been proven by many that continued efforts toward developing and curating content is a great means of driving…

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Delivering Honesty & Ethics in Search Marketing

Jan
19

Preface: We’re Terrible Sales People We work in an industry wrought with “experts” and experts. The former is likely out to make a quick buck or is a great salesperson with little knowledge or practice, but they have a high…

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Understanding and Navigating Google’s Mobile First Index

Jan
7

Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their thinking to a mobile-first strategy. While it has been of much discussion since 2015, with Google’s proverbial Mobilegeddon…

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Tips to Optimize Your Etsy Store

Dec
8

Optimizing an Etsy Store Last week we provided you with a primer on Etsy SEO (Increase Your Etsy Store Traffic and Sales) and why makers and craftspeople around the globe are drawn to this e-commerce platform for selling their wares. Like…

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Increase Your Etsy Store Traffic and Sales

Dec
2

In this two-part series we’ll break down, and provide you with insights on SEO as it pertains to Etsy, then share with you proven action items that can generate results. For makers all over the world, Etsy has become one of the…

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SEO Smackdown 2.0 with American Marketing Association

Nov
10

Recently we attended the the SEO Smackdown 2.0 panel discussion luncheon hosted by AMA West Michigan. Thank you to the AMA for having our own Jason Dodge as one of the four featured panelists alongside Joel Leo (Herman Miller), Mike…

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Take Back Your Local SEO

Oct
28

When was the last time you actually picked up a phone book to use, not toss in recycling or stack under your monitor for proper ergonomics? If you are of a certain generation the answer is going to be never….

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Stop Making Content Like Amazon

Oct
20

Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business or organization is still shooting content out of a cannon as if it were. While technology can help…

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Digital Summit Detroit

Oct
14

This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other marketers from throughout the midwest. Digital Summit brought some great minds to the Motor City to present. Favorites…

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