You’re invited to join us this Tech Week 2025 –Tech Week is THE unconference of innovative technology happening September 15-20, 2025 right here in BlackTruck’s home city – Grand Rapids, Michigan.
Register to join our complementary session on Wednesday, September 17 thanks to our event partners West Michigan’s Public Relations Society of America (WMPRSA) and Grand Valley State University’s School of Communications.
PR + SEO in the Age of AI
As search evolves with generative AI, the brands that win will be the ones aligning PR authority with SEO strategy. Join us at Tech Week Grand Rapids for a session led by SEO & Content Manager Delaney MacKenzie, where we’ll explore how integrating PR and SEO isn’t just smart—it’s essential for visibility in the new search era.
This discussion will help you break down silos, build a future-ready strategy, and position your brand to show up where it matters most.
If you work in content, communications, digital marketing, or SEO, this talk will help you move beyond silos and into holistic strategy that scales.
We’ll break down:
How to turn PR wins into SEO gold with link-building and SERP (Search Engine Results Page) strategy
The role of media coverage and thought leadership in Google’s E-E-A-T structure (Experience, Expertise, Authority, Trust)
Real examples of collaborative campaigns that boosted traffic and credibility
Actionable tactics both teams can use—whether you’re pitching stories or optimizing for search with respect to Google’s Quality Rater Guidelines
Event Details:
When: Wednesday, September 17
8:30 AM Breakfast
9 AM Session Begins
9:45 AM Q&A
Where: Grand Valley State University’s Downtown Campus: DEVOS 107C – University Club Room
Special event parking can be found within the Fulton Lot (312 Fulton St W, Grand Rapids, MI 49504). Overflow pay-to-park street options can be found along the bridge off Fulton St.
Space is limited, secure your seat & breakfast today!
