Our Methodology

Honest SEO

We create SEO strategies and content that get people to your site and keep them there, continually reviewing what’s working, what’s not, and where we can improve.

Relevant Traffic

More traffic is good, but relevant traffic is better. Our strategies target your audience to increase your visibility and engagement with your customers.


Through constant tracking and evaluation of analytics, we can determine strengths, weaknesses, and opportunities, adjusting for maximum benefit.

Conversion Rate Optimization

The ultimate goal of any online marketing strategy is to get your customers to take action. We work to make sure that happens as frequently as possible.

Our Process

The Honest SEO Commitment

Honest SEO requires us to treat your users, the search engines, you, and ourselves with transparency, acknowledging the ever-changing search industry and tracking analytics so we can adapt if necessary.

When your customers are looking for you, what do they type into the search box? We research and identify those keywords and phrases, then organically incorporate them into your website strategy—creating an optimized site that shows up in search results and compelling content that engages your users.

Our Process

It Really is About the Content

When you start with a quality content strategy and regularly monitor your analytics, you’re in a good position to adapt to any changes in the search industry, whether it’s an updated algorithm from the big search engines, advances in technology and trends, or some unforeseen game changer.

You want a search engine to know you’re there, but you also want actual humans to interact with you. Because of this, all our efforts focus on your target audience. Search is at the core of everything we do, and our content strategies and methods are designed to help you get the most out of your online presence.

Case Study:
SEO Implications for a Domain Name Change

Navigating a domain name change is a difficult process, especially when the brand has a significant history in the market and SERPs….

Case Study:
Lead Gen and Organic Growth for a Home Services Company

A large, family-owned, residential-focused roofing company in the state came to BlackTruck Media & Marketing because they wanted greater visibility and transparency…

Case Study:
SEO Strategy for OEM Manufacturer Site Redesign

BlackTruck was brought in at the ground level of planning for the new site. Working closely with the client, we were able to ensure the site was built in a search-friendly manner…

Case Study:
Overcoming Pharmaceutical Industry PPC Challenges

When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was…

Case Study:
Using SEO Strategy During a Financial Website Redesign

A large financial and business advisory firm has been working with BlackTruck since 2010. The client planned a new website redesign and expressed concerns…

Other Services

Local SEO

Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and…

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Social Media

Social media’s influence on search is growing rapidly, and you need to be there. But you don’t need to be everything to…

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Content Strategy

Your content strategy is crucial to the success of your online marketing. Without defined goals and a strategy that incorporates the best…

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Analytics & Conversion Optimization

Of course, you need to know from where your users are coming. More important: what are they doing? Why? Knowing as much…

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Paid Search, Display & Social Ads

Paid search establishes your presence in search engines and social platforms for specific keyword phrases. With the proper strategy, actively managed and…

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Start reaching not only more users, but the right users.

Through honest and transparent strategies, we help search engines find you and customers connect with you.

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