![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/07/Keyword-cannibalization-header-1-392x245.png.webp)
The Intersection of SEO and Accessibility
As technology advances, web accessibility has become increasingly important. Not only does web accessibility create a more inclusive user experience, but it…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2024/05/Google-E-E-A-T-2023-392x245.png.webp)
Backing Up and Exporting Universal Google Analytics Data
As we close in on a year of GA4 being the new standard for (free) web analytics, we are speeding toward another…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2022/09/Keyword-cannibalization-header-392x245.png.webp)
Keyword Cannibalization in SEO: Identifying & Avoiding it in Your Content
Ever noticed multiple pages of your website showing up in search for the same keywords and queries? If your business is working…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2022/06/GA4-blog-header-392x245.png.webp)
What is Google Analytics 4 and Why Should I Deploy It Now?
Updated: 5/16/2023 Out with the old and in with the new — Google is shifting from Universal Analytics to Google Analytics 4…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2023/04/Leveraging-ChatGPT-blog-header-392x245.png.webp)
Leveraging ChatGPT for SEO: Content Marketing Implications
Artificial intelligence (AI) isn’t new: humans have been using this revolutionary technology for years now, whether we’ve accessed a customer support chatbot…
Read More![Hands typing on a MacBook laptop. Caption "Google E-E-A-T"](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/09/Google-E-E-A-T-2023-392x245.png.webp)
Breaking Down Google E-E-A-T for SEO
Google’s Search Quality Rater guidelines are how the search engine evaluates if content is helpful, accurate, and can be trusted. Formerly known…
Read More![A smart phone with Google Maps open is laying on top of a map of the world.](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2022/12/Local-SEO-1-392x245.png.webp)
Local SEO: What it is, What’s the Value, & How to Implement It
If you want your business to be found by people within a certain geographic area, you need to prioritize local search engine…
Read More![How to Organize Your Website to Meet Customer Expectations](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2018/11/organize_site_for_customer_expectations-392x245.png.webp)
How to Organize a Website to Meet Customer Expectations
When planning a new website, or restructuring an existing one, how do you go about determining the way your products, services, solutions,…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2022/07/Blog-headers-TikTok-as-a-search-engine-392x245.png.webp)
TikTok vs Google: The Searches You Can’t Do
Since its launch, TikTok has grown to be a highly influential social media platform. As the app continues to gain traction, users…
Read More![Online Review Best Practices](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2017/12/online-review-best-practices-392x245.png.webp)
Online Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
Read More![5 Reasons SEO Isn't Static](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/06/BTM-Blog-SEO-Isnt-Static-June-2021-392x245.png.webp)
5 Reasons Why SEO Work is Never Done
Search engine optimization, or SEO, isn’t a set-it-and-forget-it marketing tactic. We’ll say it louder for those in the back: SEO isn’t a…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2022/06/Install-GA4-with-Google-tag-manager-header-392x245.png.webp)
Getting Started with GA4 – Installing Google Analytics 4 with Google Tag Manager
With Universal Google Analytics sunsetting on July 1, 2023 – now is the time to deploy GA4 on your site in an…
Read More![Should your brand be on that new social media platform? A person holding a phone in their hands next to a laptop.](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/10/Blog-New-Social-Platforms_v2-1-392x245.png.webp)
Should Your Brand Be On That New Social Media Platform?
There’s a new social media platform and everybody’s talking about it. Should your brand be there to capitalize on it? This article…
Read More![An iPhone screen showing Facebook sitting on a desk next to a MacBook](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/09/Tracking-FB-Ads-2021-1-392x245.png.webp)
Tracking Facebook Ads In 2021
In digital advertising, change is inevitable. In this post we’re going to walk you through everything you should know regarding tracking success…
Read More![Google I/O 2021 Recap](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/05/Google-IO-2021-392x245.jpg.webp)
Google I/O 2021 – Changes That Impact Search
Google I/O just wrapped up this past week. For those not familiar, this is Google’s annual developer event that’s typically held in…
Read More![iOS 14 Updates for Facebook Ads and Conversion API Guide](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/03/iOS-14-Facebook-Ads-Conversion-API-392x245.jpg.webp)
iOS 14, Facebook Ads & Conversion API
iOS 14 & Facebook Ads Conversion Tracking Guide Big changes are on the horizon for marketers as to how you can gather,…
Read More![What are 3rd party cookies and why are they going away?](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/03/What-3rd-Party-Cookies-Are-392x245.jpg.webp)
What 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
Read More![BTM Team in a Meeting](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2021/02/BTM-Blog-Audience-vs.-Client-Feb-2021-392x245.png.webp)
How to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand ?? if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
Read More![How Retailers Can Win the 2020 Holiday Season](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/10/BTM-Blog-Post-Oct-2020-Retailer-2020-Holiday-Readiness-1-392x245.png.webp)
How Retailers Can Win the 2020 Holiday Season
The 2020 holiday shopping season is going to look different this year. Yes, COVID-19 is the biggest contributor to this shift, causing…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/09/BlackTruck-Amazon-Keywords-Featured-Graphic-392x245.jpg.webp)
Analyzing Over 100k Keywords Amazon Bid On in Google
In doing some research for a client, who is B2B and service-oriented, we came across something that raised our eyebrows. The business…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/03/BlackTruck-minutes-tips-and-tech-for-WFH-392x245.png.webp)
BlackTruck Minutes – Tips & Tech When Working From Home
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/03/BlackTruck-Minutes-Communicating-During-a-Crisis-392x245.png.webp)
BlackTruck Minutes – Communicating During a Crisis
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read More![](https://blacktruckmedia.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/03/BlackTruck-Minutes-Adjusting-Automation-392x245.png.webp)
BlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read More