TikTok vs Google: The Searches You Can’t Do
Since its launch, TikTok has grown to be a highly influential social media platform. As the app continues to gain traction, users…
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Online Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
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What is Google Analytics 4 and Why Should I Deploy It Now?
Out with the old and in with the new — Google is shifting from Universal Analytics to Google Analytics 4 (GA4) in…
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5 Reasons Why SEO Work is Never Done
Search engine optimization, or SEO, isn’t a set-it-and-forget-it marketing tactic. We’ll say it louder for those in the back: SEO isn’t a…
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Getting Started with GA4 – Installing Google Analytics 4 with Google Tag Manager
With Universal Google Analytics sunsetting on July 1, 2023 – now is the time to deploy GA4 on your site in an…
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Should Your Brand Be On That New Social Media Platform?
There’s a new social media platform and everybody’s talking about it. Should your brand be there to capitalize on it? This article…
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Breaking Down Google E-A-T for SEO
Are you practicing healthy E-A-T habits? We’re talking about Expertise, Authoritativeness, and Trustworthiness of course, not food. If you’re not familiar with…
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Tracking Facebook Ads In 2021
In digital advertising, change is inevitable. In this post we’re going to walk you through everything you should know regarding tracking success…
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Google I/O 2021 – Changes That Impact Search
Google I/O just wrapped up this past week. For those not familiar, this is Google’s annual developer event that’s typically held in…
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iOS 14, Facebook Ads & Conversion API
iOS 14 & Facebook Ads Conversion Tracking Guide Big changes are on the horizon for marketers as to how you can gather,…
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What 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
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How to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand ?? if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
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How Retailers Can Win the 2020 Holiday Season
The 2020 holiday shopping season is going to look different this year. Yes, COVID-19 is the biggest contributor to this shift, causing…
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Analyzing Over 100k Keywords Amazon Bid On in Google
In doing some research for a client, who is B2B and service-oriented, we came across something that raised our eyebrows. The business…
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BlackTruck Minutes – Tips & Tech When Working From Home
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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BlackTruck Minutes – Communicating During a Crisis
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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BlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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BlackTruck Minutes – Updating Google MyBusiness in times of Crisis
Welcome to BlackTruck Minutes, a quick web series that we have placed together in an effort to help your business out in…
Read MoreMistakes to Avoid When Launching a New ECommerce Site
From time-to-time, we invite friends to post on the BTM blog. This post we welcome Natalie Christen from HostingClues with tips to…
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How to Set Up Facebook Business Manager
In 2018, Facebooks ad revenue topped $16.6 Billion, with nearly 50% of that revenue coming from the US. Facebook is expected to…
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Using PPC to Identify Missed Organic Search Opportunities
Even with all the algorithm updates and evolutions in SEO, many a strategy still relies on “keywords and links.” Specifically, keyword rankings…
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How to Organize a Website to Meet Customer Expectations
When planning a new website, or restructuring an existing one, how do you go about determining how your products, services, solutions, or…
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The State of Search Marketing in 2018 (in Brief)
A look at the history of search, where we stand today, and what to plan for moving forward.
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