The Intersection of SEO and Accessibility
As technology advances, web accessibility has become increasingly important. Not only does web accessibility create a more inclusive user experience, but it…
Read MoreBacking Up and Exporting Universal Google Analytics Data
As we close in on a year of GA4 being the new standard for (free) web analytics, we are speeding toward another…
Read MoreKeyword Cannibalization in SEO: Identifying & Avoiding it in Your Content
Ever noticed multiple pages of your website showing up in search for the same keywords and queries? If your business is working…
Read MoreWhat is Google Analytics 4 and Why Should I Deploy It Now?
Updated: 5/16/2023 Out with the old and in with the new — Google is shifting from Universal Analytics to Google Analytics 4…
Read MoreLeveraging ChatGPT for SEO: Content Marketing Implications
Artificial intelligence (AI) isn’t new: humans have been using this revolutionary technology for years now, whether we’ve accessed a customer support chatbot…
Read MoreBreaking Down Google E-E-A-T for SEO
Google’s Search Quality Rater guidelines are how the search engine evaluates if content is helpful, accurate, and can be trusted. Formerly known…
Read MoreLocal SEO: What it is, What’s the Value, & How to Implement It
If you want your business to be found by people within a certain geographic area, you need to prioritize local search engine…
Read MoreHow to Organize a Website to Meet Customer Expectations
When planning a new website, or restructuring an existing one, how do you go about determining the way your products, services, solutions,…
Read MoreTikTok vs Google: The Searches You Can’t Do
Since its launch, TikTok has grown to be a highly influential social media platform. As the app continues to gain traction, users…
Read MoreOnline Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
Read More5 Reasons Why SEO Work is Never Done
Search engine optimization, or SEO, isn’t a set-it-and-forget-it marketing tactic. We’ll say it louder for those in the back: SEO isn’t a…
Read MoreGetting Started with GA4 – Installing Google Analytics 4 with Google Tag Manager
With Universal Google Analytics sunsetting on July 1, 2023 – now is the time to deploy GA4 on your site in an…
Read MoreShould Your Brand Be On That New Social Media Platform?
There’s a new social media platform and everybody’s talking about it. Should your brand be there to capitalize on it? This article…
Read MoreTracking Facebook Ads In 2021
In digital advertising, change is inevitable. In this post we’re going to walk you through everything you should know regarding tracking success…
Read MoreGoogle I/O 2021 – Changes That Impact Search
Google I/O just wrapped up this past week. For those not familiar, this is Google’s annual developer event that’s typically held in…
Read MoreiOS 14, Facebook Ads & Conversion API
iOS 14 & Facebook Ads Conversion Tracking Guide Big changes are on the horizon for marketers as to how you can gather,…
Read MoreWhat 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
Read MoreHow to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand ?? if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
Read MoreHow Retailers Can Win the 2020 Holiday Season
The 2020 holiday shopping season is going to look different this year. Yes, COVID-19 is the biggest contributor to this shift, causing…
Read MoreAnalyzing Over 100k Keywords Amazon Bid On in Google
In doing some research for a client, who is B2B and service-oriented, we came across something that raised our eyebrows. The business…
Read MoreBlackTruck Minutes – Tips & Tech When Working From Home
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read MoreBlackTruck Minutes – Communicating During a Crisis
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read MoreBlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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