Digital PR + SEO: A Match Made for Modern Marketing
Fresh off her presentation at the Women in Tech SEO Fest in Portland, Delaney MacKenzie, BTM content manager, shares how brands can…
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What’s Your Digital Marketing Crash Plan?
When we think about a crash plan in business, our minds usually go straight to IT: critical data backups, cloud infrastructure, and…
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Driving Change in Marketing: Bri Olson Talks Inclusive Branding at AMA Detroit’s MarketHER Event
As part of Women’s History Month, Bri Olson, Director of Operations at BlackTruck Media + Marketing (BTM), was honored to serve as…
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5 Ways To Maximize Your Google Business Profile Listing
A strong online presence is crucial in today’s digital landscape for businesses of all sizes and categories, and your Google Business Profile…
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The Intersection of SEO and Accessibility
As technology advances, web accessibility has become increasingly important. Not only does web accessibility create a more inclusive user experience, but it…
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Backing Up and Exporting Universal Google Analytics Data
As we close in on a year of GA4 being the new standard for (free) web analytics, we are speeding toward another…
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Keyword Cannibalization in SEO: Identifying & Avoiding it in Your Content
Ever noticed multiple pages of your website showing up in search for the same keywords and queries? If your business is working…
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What is Google Analytics 4 and Why Should I Deploy It Now?
Updated: 5/16/2023 Out with the old and in with the new — Google is shifting from Universal Analytics to Google Analytics 4…
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Leveraging ChatGPT for SEO: Content Marketing Implications
Artificial intelligence (AI) isn’t new: humans have been using this revolutionary technology for years now, whether we’ve accessed a customer support chatbot…
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Breaking Down Google E-E-A-T for SEO
Google’s Search Quality Rater guidelines are how the search engine evaluates if content is helpful, accurate, and can be trusted. Formerly known…
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Local SEO: What it is, What’s the Value, & How to Implement It
If you want your business to be found by people within a certain geographic area, you need to prioritize local search engine…
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How to Organize a Website to Meet Customer Expectations
When planning a new website, or restructuring an existing one, how do you go about determining the way your products, services, solutions,…
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TikTok vs Google: The Searches You Can’t Do
Since its launch, TikTok has grown to be a highly influential social media platform. As the app continues to gain traction, users…
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Online Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
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5 Reasons Why SEO Work is Never Done
Search engine optimization, or SEO, isn’t a set-it-and-forget-it marketing tactic. We’ll say it louder for those in the back: SEO isn’t a…
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Getting Started with GA4 – Installing Google Analytics 4 with Google Tag Manager
With Universal Google Analytics sunsetting on July 1, 2023 – now is the time to deploy GA4 on your site in an…
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Should Your Brand Be On That New Social Media Platform?
There’s a new social media platform and everybody’s talking about it. Should your brand be there to capitalize on it? This article…
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Tracking Facebook Ads In 2021
In digital advertising, change is inevitable. In this post we’re going to walk you through everything you should know regarding tracking success…
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Google I/O 2021 – Changes That Impact Search
Google I/O just wrapped up this past week. For those not familiar, this is Google’s annual developer event that’s typically held in…
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iOS 14, Facebook Ads & Conversion API
iOS 14 & Facebook Ads Conversion Tracking Guide Big changes are on the horizon for marketers as to how you can gather,…
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What 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
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How to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand ?? if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
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How Retailers Can Win the 2020 Holiday Season
The 2020 holiday shopping season is going to look different this year. Yes, COVID-19 is the biggest contributor to this shift, causing…
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