How to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand 🙋🏻 if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
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How Retailers Can Win the 2020 Holiday Season
The 2020 holiday shopping season is going to look different this year. Yes, COVID-19 is the biggest contributor to this shift, causing…
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Analyzing Over 100k Keywords Amazon Bid On in Google
In doing some research for a client, who is B2B and service-oriented, we came across something that raised our eyebrows. The business…
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BlackTruck Minutes – Tips & Tech When Working From Home
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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BlackTruck Minutes – Communicating During a Crisis
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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BlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
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BlackTruck Minutes – Updating Google MyBusiness in times of Crisis
Welcome to BlackTruck Minutes, a quick web series that we have placed together in an effort to help your business out in…
Read MoreMistakes to Avoid When Launching a New ECommerce Site
From time-to-time, we invite friends to post on the BTM blog. This post we welcome Natalie Christen from HostingClues with tips to…
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How to Set Up Facebook Business Manager
In 2018, Facebooks ad revenue topped $16.6 Billion, with nearly 50% of that revenue coming from the US. Facebook is expected to…
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Using PPC to Identify Missed Organic Search Opportunities
Even with all the algorithm updates and evolutions in SEO, many a strategy still relies on “keywords and links.” Specifically, keyword rankings…
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How to Organize a Website to Meet Customer Expectations
When planning a new website, or restructuring an existing one, how do you go about determining how your products, services, solutions, or…
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The State of Search Marketing in 2018 (in Brief)
A look at the history of search, where we stand today, and what to plan for moving forward.
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Paid Search Campaign Planning for the Holiday Season
If you’re an online retailer or even a local business, we hope you haven’t been dragging your feet on holiday season campaigns….
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Google Marketing Live 2018
We break down the annual Google Marketing Live keynote into bite-size pieces to share the newest features and changes coming in the Google suite.
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Using Automated Rules in AdWords
Learn where to find the Automated Rules setting in AdWords’ new interface, and how this tool allows more powerful and dynamic PPC management.
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Integrating Web Development and SEO
Unless your developer says so, search engine optimization may not be their forte. And that’s okay—it’s why agencies like us, who specialize in SEO, exist. What’s important is that any time you have more than one specialist involved with your website, you bring everyone to the table for planning and discussion.
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What GDPR Means for Google Analytics
In a previous newsletter, blog post, GRBJ article and an episode of The Redirect Podcast, we’ve discussed the upcoming date of compliance for the EU’s General Data Protection Regulation (GDPR). Well, folks, it’s here.
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What GDPR Means for You (Yes, You) and Your Business
You may have heard of GDPR, but what you may not know is that it has real implications for your business here in the U.S.
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Marketers React to Google’s Zero-Result SERPs
On the heels of Google’s recent core algorithm update was a change to how Google displays search results for certain queries. What does this mean for your SEO strategy?
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Writing SEO Meta Descriptions in 2018
This article was updated on May 25, 2018, in light of Google rolling back character counts on their search snippets.Â
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Facebook News Feed Update: Brands Lose Organic Reach
Facebook has changed its news feed prioritization to reduce the amount of content seen from brands (Pages). Don’t panic – we break down what this REALLY means for your brand and your social media marketing strategy.
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Online Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
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Digital Marketing Strategies for Last-Minute Holiday Campaigns
No doubt we see Christmas being pushed on consumers much earlier year after year. We see it in the stores once we’re…
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