Breaking Down Google E-E-A-T for SEO
Google’s Search Quality Rater guidelines are how the search engine evaluates if content is helpful, accurate, and can be trusted. Formerly known…
Read More
Local SEO: What it is, What’s the Value, & How to Implement It
If you want your business to be found by people within a certain geographic area, you need to prioritize local search engine…
Read More
Keyword Cannibalization in SEO: Identifying and Avoiding it in Your Content
So, your business is working on optimizing your content for search, but you’re starting to notice that multiple pages of your website…
Read More
How to Organize a Website to Meet Customer Expectations
When planning a new website, or restructuring an existing one, how do you go about determining the way your products, services, solutions,…
Read More
TikTok vs Google: The Searches You Can’t Do
Since its launch, TikTok has grown to be a highly influential social media platform. As the app continues to gain traction, users…
Read More
Online Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
Read More
What is Google Analytics 4 and Why Should I Deploy It Now?
Out with the old and in with the new — Google is shifting from Universal Analytics to Google Analytics 4 (GA4) in…
Read More
5 Reasons Why SEO Work is Never Done
Search engine optimization, or SEO, isn’t a set-it-and-forget-it marketing tactic. We’ll say it louder for those in the back: SEO isn’t a…
Read More
Getting Started with GA4 – Installing Google Analytics 4 with Google Tag Manager
With Universal Google Analytics sunsetting on July 1, 2023 – now is the time to deploy GA4 on your site in an…
Read More
Should Your Brand Be On That New Social Media Platform?
There’s a new social media platform and everybody’s talking about it. Should your brand be there to capitalize on it? This article…
Read More
Tracking Facebook Ads In 2021
In digital advertising, change is inevitable. In this post we’re going to walk you through everything you should know regarding tracking success…
Read More
Google I/O 2021 – Changes That Impact Search
Google I/O just wrapped up this past week. For those not familiar, this is Google’s annual developer event that’s typically held in…
Read More
iOS 14, Facebook Ads & Conversion API
iOS 14 & Facebook Ads Conversion Tracking Guide Big changes are on the horizon for marketers as to how you can gather,…
Read More
What 3rd-Party Cookies Are, Why They’re Going Away, and How You Can Prepare
All the major web browsers will soon end support for 3rd-party cookies, and digital ad targeting and attribution tracking is about to…
Read More
How to Bridge the Gap Between Client Wants vs. Audience Appropriateness
Raise your hand ?? if you’ve ever found yourself in this situation: you put together images and copy that experience and data…
Read More
How Retailers Can Win the 2020 Holiday Season
The 2020 holiday shopping season is going to look different this year. Yes, COVID-19 is the biggest contributor to this shift, causing…
Read More
Analyzing Over 100k Keywords Amazon Bid On in Google
In doing some research for a client, who is B2B and service-oriented, we came across something that raised our eyebrows. The business…
Read More
BlackTruck Minutes – Tips & Tech When Working From Home
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read More
BlackTruck Minutes – Communicating During a Crisis
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read More
BlackTruck Minutes – Adjusting Automated Messages
Welcome to another installment of BlackTruck Minutes, a quick web series that we have placed together in an effort to help your…
Read More
BlackTruck Minutes – Updating Google MyBusiness in times of Crisis
Welcome to BlackTruck Minutes, a quick web series that we have placed together in an effort to help your business out in…
Read MoreMistakes to Avoid When Launching a New ECommerce Site
From time-to-time, we invite friends to post on the BTM blog. This post we welcome Natalie Christen from HostingClues with tips to…
Read More
How to Set Up Facebook Business Manager
In 2018, Facebooks ad revenue topped $16.6 Billion, with nearly 50% of that revenue coming from the US. Facebook is expected to…
Read More