Stop Making Content Like Amazon
Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business…
Read More
Digital Summit Detroit
This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other…
Read More
Google Penguin 4.0 Algorithm Update
Full disclosure, we’re not ones to freak out about algorithm updates. Instead, we abide by a core practice of stepping back, researching…
Read More
Successful Content Curation Best Practices
Usually communications pros that dabble in social media maintain a mixture of content creation and content curation in order to fulfill their…
Read More
What is position zero in Google?
Position #1 has undoubtedly been the Holy Grail of web marketers and SEOs for years. But what if we told you that…
Read More
Google To Crack Down On Interstitial, Pop-up Ads
You’re browsing along, minding your own business and you find something that looks interesting to read. Clicking on it, you start scanning…
Read More
Will Voice Search Impact SEO?
“Okay Google” “Hey Siri” “Alexa…” Yahoo first released voice search in 2008 and since Apple’s acquisition of Siri in 2010, mobile device…
Read More
Facebook Blocks Adblock – Will Google Do The Same?
“A moment’s beginning ends in a moment” – Munia Khan Update: According to multiple tech sources Facebook’s plan to stop ad blockers…
Read More
What is Bounce Rate? Is it Important?
You’ve seen it on your analytics reports – bounce rate; but is it something you should track? The answer is, “it’s complicated.”…
Read More
Top Five Blackhat SEO & SEM Tactics
Now that Search Engine Optimization (SEO) is a household phrase, it seems everyone and their cousin now offers SEO services. Even many…
Read More
It’s Not Failure – The Pitch for MozCon
Photo Credit: Moz A few months ago, we got a big idea. The kind of idea that you just can’t shake. It’s…
Read More
Thank you, West Side Grand Rapids
Dear West Side Grand Rapids, It’s been real and we want to thank you. You were the first physical home for the…
Read MoreWhy Meta Page Descriptions Impact SEO
What are meta page descriptions? Meta page descriptions, also referred to as meta description attributes, are the commonly found snippets of text…
Read More5 Cheap and Easy Ways to Optimize Your Blog For Search
We were just re-watching Whiteboard Friday with Moz (Rand’s mustache is on point!) so we were inspired by the process to give…
Read MoreGoogle AdWords Update, a Shift Toward Mobile-First PPC Strategies
If you haven’t caught on by now, mobile is not the future. Mobile is the now, and it’s time to get on…
Read MoreGoogle’s Mobile-Friendly Ranking Factor
For nearly two years we have been talking about the impact mobile devices and mobile user interaction will have on search rankings….
Read MoreInbound Marketing Checklist
Developing an inbound marketing strategy can be daunting if you’re unsure of where to begin. First and foremost you might even be…
Read MoreWhy Are 301 Redirects Important
Sometimes SEO’s sit down and start talking technical, going right over the top of their client’s head, never explaining the full reason…
Read MoreSocial Media Marketing Primer
Somebody told you that your company should start tweeting, that your brand needed a presence on Facebook, or that customers would appreciate…
Read More2012 SEOMoz MozCon Day-3 Recap
Being mentally and physically drained from nearly 8-hour days of learning from some of the greatest minds in our industry still left…
Read More2012 SEOMoz MozCon Day-2 Recap
Having a chance to digest everything that happened on day-1 of MozCon 2012 my mind was pretty much blown. So many changes…
Read More2012 SEOMoz MozCon Day-1 Recap
It’s been awhile since our last post, let alone my own personal outlook on things. Fast forward 6-months and one full day…
Read MoreGrand Rapids Griffins Facebook Tab
Recently I had an opportunity to head up a unique project that was a mashup of social media, web design, a little…
Read More