Human-Centered SEO: Optimizing for the Customer Journey
One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re…
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What If Burger King Secured Position Zero
Last week Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google…
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Five Blog Topics That Work For Every Business
This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital. TwoSix Digital is a full-service agency…
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Callout Extensions Best Practices
Callout extensions, while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough,” callouts can be…
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Media Planning for SEO
The Black Truck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in…
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Google AdWords Express vs. AdWords
Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective…
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“Ok Google… How Will Machine Learning Affect the Work of SEOs?”
As marketers and search engine optimizers (SEOs), we’re not here just to develop and advance your existing sites, but we’re here to…
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Think Before You PPC: Aligning Your Goals to Digital Marketing Channels
Is your audience wearing blinders or goggles? The answer will determine what channels you should pursue for pay-per-click (PPC) advertising, and how…
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Tracking Content Engagement with Google Analytics
As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has…
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Delivering Honesty & Ethics in Search Marketing
Preface: We’re Terrible Salespeople We work in an industry wrought with “experts” and experts. The former is likely out to make a…
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Understanding and Navigating Google’s Mobile First Index
Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their…
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Improve Online Traffic After The Holidays
Hey – great job, pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it….
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Tips to Optimize Your Etsy Store
This is part two of a series, in which Patrick breaks down insights for Etsy SEO and shares proven action items that…
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Increase Your Etsy Store Traffic and Sales
In this two-part series, Patrick breaks down insights for Etsy SEO, then shares with you proven action items that can generate results. All…
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How to Play Nice within a Network
Chances are there are many people involved in your client’s strategy for success. You might rely on other businesses like Advertising, PR…
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SEO Smackdown 2.0 with American Marketing Association
Recently we attended the the SEO Smackdown 2.0 panel discussion luncheon hosted by AMA West Michigan. Thank you to the AMA for…
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Take Back Your Local SEO
When was the last time you actually picked up a phone book to use, not toss in recycling or stack under your…
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Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business…
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Digital Summit Detroit
This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other…
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Google Penguin 4.0 Algorithm Update
Full disclosure, we’re not ones to freak out about algorithm updates. Instead, we abide by a core practice of stepping back, researching…
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Successful Content Curation Best Practices
Usually communications pros that dabble in social media maintain a mixture of content creation and content curation in order to fulfill their…
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What is position zero in Google?
Position #1 has undoubtedly been the Holy Grail of web marketers and SEOs for years. But what if we told you that…
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Google To Crack Down On Interstitial, Pop-up Ads
You’re browsing along, minding your own business and you find something that looks interesting to read. Clicking on it, you start scanning…
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