Can Press Releases Impact SEO Performance?
TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s…
Read More
Human-Centered SEO: Optimizing for the Customer Journey
One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re…
Read More
What If Burger King Secured Position Zero
Last week Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google…
Read More
Five Blog Topics That Work For Every Business
This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital. TwoSix Digital is a full-service agency…
Read More
Callout Extensions Best Practices
Callout extensions, while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough,” callouts can be…
Read More
Media Planning for SEO
The Black Truck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in…
Read More
Google AdWords Express vs. AdWords
Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective…
Read More
“Ok Google… How Will Machine Learning Affect the Work of SEOs?”
As marketers and search engine optimizers (SEOs), we’re not here just to develop and advance your existing sites, but we’re here to…
Read More
Think Before You PPC: Aligning Your Goals to Digital Marketing Channels
Is your audience wearing blinders or goggles? The answer will determine what channels you should pursue for pay-per-click (PPC) advertising, and how…
Read More
Tracking Content Engagement with Google Analytics
As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has…
Read More
Delivering Honesty & Ethics in Search Marketing
Preface: We’re Terrible Salespeople We work in an industry wrought with “experts” and experts. The former is likely out to make a…
Read More
Understanding and Navigating Google’s Mobile First Index
Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their…
Read More
Improve Online Traffic After The Holidays
Hey – great job, pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it….
Read More
Tips to Optimize Your Etsy Store
This is part two of a series, in which Patrick breaks down insights for Etsy SEO and shares proven action items that…
Read More
Increase Your Etsy Store Traffic and Sales
In this two-part series, Patrick breaks down insights for Etsy SEO, then shares with you proven action items that can generate results. All…
Read More
How to Play Nice within a Network
Chances are there are many people involved in your client’s strategy for success. You might rely on other businesses like Advertising, PR…
Read More
SEO Smackdown 2.0 with American Marketing Association
Recently we attended the the SEO Smackdown 2.0 panel discussion luncheon hosted by AMA West Michigan. Thank you to the AMA for…
Read More
Take Back Your Local SEO
When was the last time you actually picked up a phone book to use, not toss in recycling or stack under your…
Read MoreStop Making Content Like Amazon
Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business…
Read More
Digital Summit Detroit
This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other…
Read More
Google Penguin 4.0 Algorithm Update
Full disclosure, we’re not ones to freak out about algorithm updates. Instead, we abide by a core practice of stepping back, researching…
Read More
Successful Content Curation Best Practices
Usually communications pros that dabble in social media maintain a mixture of content creation and content curation in order to fulfill their…
Read More
What is position zero in Google?
Position #1 has undoubtedly been the Holy Grail of web marketers and SEOs for years. But what if we told you that…
Read More