Using PPC to Identify Missed Organic Search Opportunities
Even with all the algorithm updates and evolutions in SEO, many a strategy still relies on “keywords and links.” Specifically, keyword rankings…
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The State of Search Marketing in 2018 (in Brief)
A look at the history of search, where we stand today, and what to plan for moving forward.
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Paid Search Campaign Planning for the Holiday Season
If you’re an online retailer or even a local business, we hope you haven’t been dragging your feet on holiday season campaigns….
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Google Marketing Live 2018
We break down the annual Google Marketing Live keynote into bite-size pieces to share the newest features and changes coming in the Google suite.
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Using Automated Rules in AdWords
Learn where to find the Automated Rules setting in AdWords’ new interface, and how this tool allows more powerful and dynamic PPC management.
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Integrating Web Development and SEO
Unless your developer says so, search engine optimization may not be their forte. And that’s okay—it’s why agencies like us, who specialize in SEO, exist. What’s important is that any time you have more than one specialist involved with your website, you bring everyone to the table for planning and discussion.
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What GDPR Means for Google Analytics
In a previous newsletter, blog post, GRBJ article and an episode of The Redirect Podcast, we’ve discussed the upcoming date of compliance for the EU’s General Data Protection Regulation (GDPR). Well, folks, it’s here.
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What GDPR Means for You (Yes, You) and Your Business
You may have heard of GDPR, but what you may not know is that it has real implications for your business here in the U.S.
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Marketers React to Google’s Zero-Result SERPs
On the heels of Google’s recent core algorithm update was a change to how Google displays search results for certain queries. What does this mean for your SEO strategy?
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Writing SEO Meta Descriptions in 2018
This article was updated on May 25, 2018, in light of Google rolling back character counts on their search snippets.
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Facebook News Feed Update: Brands Lose Organic Reach
Facebook has changed its news feed prioritization to reduce the amount of content seen from brands (Pages). Don’t panic – we break down what this REALLY means for your brand and your social media marketing strategy.
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Digital Marketing Strategies for Last-Minute Holiday Campaigns
No doubt we see Christmas being pushed on consumers much earlier year after year. We see it in the stores once we’re…
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Can I Set Up a Facebook Business Page Without a Personal Facebook Profile?
With its two-billion-person user base, there’s no doubt Facebook can be seen as a powerful marketing tool for your business. It’s exploded…
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Natural Disasters’ Influence On Search Behavior
Here in the United States, we have certainly been riding a roller coaster of weather-related events at scale. From massive wildfires throughout…
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Google Rolls Out Questions and Answers on Local Business Listings
If you’ve ever wondered what potential customers might want to know about your business, you’re about to get a pretty good idea….
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Hashtags & Your Brand: Learn to Master Instagram Explore Feeds
As a business or brand using social media, in this case Instagram, what is your ultimate goal in using the medium?…
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An Introvert’s Guide to MozCon
This post was originally written on September 9, 2016, as the BlackTruck team prepared to attend MozCon 2016. It has been updated to share…
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Announcing: The Redirect Podcast
SEO/SEM discussion and analysis podcast from BlackTruck Media + Marketing If you follow us on Facebook or Instagram, you might have seen…
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Why and How Businesses Should Use Google Posts
Note: This article was originally posted on June 30, 2017. It has been updated for 2018 to reflect changes and observations of…
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How Ignoring Local SEO Keeps Great Businesses Secret
The BlackTruck team recently traveled to Boston for Distilled’s SearchLove conference, which coincidentally gave us an real-life course in local search. Pull…
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Writing for Clarity and Credibility
In our monthly Lunch and Learn sessions, the BlackTruck team discusses topics that will help us in our daily work. Today, we…
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Can Press Releases Impact SEO Performance?
TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s…
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Human-Centered SEO: Optimizing for the Customer Journey
One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re…
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