Online Review Best Practices for Business: Dos & Don’ts
How often do you perform an online search to learn more about a business or product before visiting or purchasing? How often…
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Digital Marketing Strategies for Last-Minute Holiday Campaigns
No doubt we see Christmas being pushed on consumers much earlier year after year. We see it in the stores once we’re…
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Can I Set Up a Facebook Business Page Without a Personal Facebook Profile?
With its two-billion-person user base, there’s no doubt Facebook can be seen as a powerful marketing tool for your business. It’s exploded…
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Natural Disasters’ Influence On Search Behavior
Here in the United States, we have certainly been riding a roller coaster of weather-related events at scale. From massive wildfires throughout…
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Google Rolls Out Questions and Answers on Local Business Listings
If you’ve ever wondered what potential customers might want to know about your business, you’re about to get a pretty good idea….
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Hashtags & Your Brand: Learn to Master Instagram Explore Feeds
As a business or brand using social media, in this case Instagram, what is your ultimate goal in using the medium?…
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An Introvert’s Guide to MozCon
This post was originally written on September 9, 2016, as the BlackTruck team prepared to attend MozCon 2016. It has been updated to share…
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Announcing: The Redirect Podcast
SEO/SEM discussion and analysis podcast from BlackTruck Media + Marketing If you follow us on Facebook or Instagram, you might have seen…
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Why and How Businesses Should Use Google Posts
Note: This article was originally posted on June 30, 2017. It has been updated for 2018 to reflect changes and observations of…
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How Ignoring Local SEO Keeps Great Businesses Secret
The BlackTruck team recently traveled to Boston for Distilled’s SearchLove conference, which coincidentally gave us an real-life course in local search. Pull…
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Writing for Clarity and Credibility
In our monthly Lunch and Learn sessions, the BlackTruck team discusses topics that will help us in our daily work. Today, we…
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Can Press Releases Impact SEO Performance?
TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s…
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Human-Centered SEO: Optimizing for the Customer Journey
One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re…
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What If Burger King Secured Position Zero
Last week Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google…
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Five Blog Topics That Work For Every Business
This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital. TwoSix Digital is a full-service agency…
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Callout Extensions Best Practices
Callout extensions, while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough,” callouts can be…
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Media Planning for SEO
The Black Truck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in…
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Google AdWords Express vs. AdWords
Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective…
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“Ok Google… How Will Machine Learning Affect the Work of SEOs?”
As marketers and search engine optimizers (SEOs), we’re not here just to develop and advance your existing sites, but we’re here to…
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Think Before You PPC: Aligning Your Goals to Digital Marketing Channels
Is your audience wearing blinders or goggles? The answer will determine what channels you should pursue for pay-per-click (PPC) advertising, and how…
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Tracking Content Engagement with Google Analytics
As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has…
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Delivering Honesty & Ethics in Search Marketing
Preface: We’re Terrible Salespeople We work in an industry wrought with “experts” and experts. The former is likely out to make a…
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Understanding and Navigating Google’s Mobile First Index
Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their…
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