PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
– “Analytics,” in the form of open source analytics platforms such as Google Analytics, Hot Jar, and simila, for the tracking of inbound user paths from other sources and the activity, in an anonymous fashion, those users interactions on the Site.
Additionally when you share your information through the Site, we collect certain information from you, including your name, email address, and phone number. We refer to this information as “Contact Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Contact Information that we collect generally to fulfill any lead requests through the Site. Primarily, we use this Order Information to:
Communicate with you;
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use cookie based tracking (third-party) for the purposes of digital advertising in the form of retargeting. This is all done in an anonymous fashion where personally identifiable information (PII) is never gathered nor shared.
SHARING YOUR PERSONAL INFORMATION
As mentioned above, your personal information gathered from our Site is never used and/or shared with third parties. We do utilized cookie based tracking as a standard practice to better understand how our users use the Site –you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you contact us through the Site, we will maintain your information in for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info AT blacktruckmedia DOT COM or by mail using the details provided below:
255 Washington St SE – Second Floor, Grand Rapids, MI, 49503, United States