Our Methodology

Real-World Engagement

Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and looking to patronize your business immediately. Far more than a simple Google My Business listing, a local SEO strategy gets you in front of the people who are looking for you right now.


Claim and verify your business listings online. The more complete and accurate information you put out there, the easier you're making it for customers to find you.


Monitor and respond to your customer reviews. Engage with those who have given you their business, and you’ll entice them—and new customers—to visit again.


Keep your information as current as possible. Recent photos, accurate geographic locations, and thorough information keep people engaged.

Engage Customers In Person and Online

Digital footprints are everywhere. Through social media, search histories, geolocations, reviews, and more, your current and potential customers are engaging with the world around them, both in person and online. When you can optimize that real-world engagement online, you encourage future engagement from others.

Make things as easy as possible for your customers, and they, in turn, will make it easier for you to attract new customers.

Immediate Benefits

When you optimize your online listings, participate in reviews and discussions about your business, and put in the effort to maintain up-to-date and relevant listings, people—who are already in the area and looking for your product or service—can find you and arrive at your establishment within minutes.

Case Study:
SEO Content Strategy for an Oceanside Tourism Destination

A well-known coastal destination collaborated with BlackTruck to develop a comprehensive SEO & content strategy that enabled the region to increase their search visibility by 819%.

SEO Content Strategy for an Oceanside Tourism Destination

Case Study:
SEO Implications for a Domain Name Change

Navigating a domain name change is a difficult process, especially when the brand has a significant history in the market and SERPs….

Case Study:
Lead Gen and Organic Growth for a Home Services Company

A large, family-owned, residential-focused roofing company in the state came to BlackTruck Media & Marketing because they wanted greater visibility and transparency…

Case Study:
SEO Strategy for OEM Manufacturer Site Redesign

BlackTruck was brought in at the ground level of planning for the new site. Working closely with the client, we were able to ensure the site was built in a search-friendly manner…

Case Study:
Overcoming Pharmaceutical Industry PPC Challenges

When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was…

Other Services

Social Media

Social media’s influence on search is growing rapidly, and you need to be there. But you don’t need to be everything to…

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Content Strategy

Your content strategy is crucial to the success of your online marketing. Without defined goals and a strategy that incorporates the best…

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Analytics & Conversion Optimization

Of course, you need to know from where your users are coming. More important: what are they doing? Why? Knowing as much…

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Paid Search, Display & Social Ads

Paid search establishes your presence in search engines and social platforms for specific keyword phrases. With the proper strategy, actively managed and…

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Search Engine Optimization

We create SEO strategies and content that get people to your site and keep them there, continually reviewing what’s working, what’s not,…

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Start reaching not only more users, but the right users.

Take control of your local search presence. Increase awareness at a local level and attract individuals looking for your goods and services.

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