Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and looking to patronize your business immediately. Far more than a simple Google My Business listing, a local SEO strategy gets you in front of the people who are looking for you right now.
Claim and verify your business listings online. The more complete and accurate information you put out there, the easier you're making it for customers to find you.
Monitor and respond to your customer reviews. Engage with those who have given you their business, and you’ll entice them—and new customers—to visit again.
Keep your information as current as possible. Recent photos, accurate geographic locations, and thorough information keep people engaged.
Engage Customers In Person and Online
Digital footprints are everywhere. Through social media, search histories, geolocations, reviews, and more, your current and potential customers are engaging with the world around them, both in person and online. When you can optimize that real-world engagement online, you encourage future engagement from others.
Make things as easy as possible for your customers, and they, in turn, will make it easier for you to attract new customers.
When you optimize your online listings, participate in reviews and discussions about your business, and put in the effort to maintain up-to-date and relevant listings, people—who are already in the area and looking for your product or service—can find you and arrive at your establishment within minutes.