Our Methodology

SEM and PPC for ROI

Paid search establishes your presence in search engines and social platforms for specific keyword phrases. With the proper strategy, actively managed and monitored closely, pay-per-click (PPC) advertising and search engine marketing (SEM) frequently lead to a remarkable return on investment.

Search Engines and Display Networks

Google AdWords, Yahoo!, Bing and more—make sure your business is seen by those who want to see it, when they want to see it.

Social Media Platforms

Facebook, Instagram, LinkedIn, YouTube, and more—where does your audience spend their time? Put your message in front of them.


Our Process

PPC Goals and Outcomes

When we develop a customized PPC solution for you, we base it on your business goals and anticipated outcomes. Our strong focus on analytics helps us tell you when and where your message needs to be heard based on how your customers use search and browse the web. This level of precision and adjustment is what keeps your ROI healthy.

Your message needs to be put in front of your customers, which is why we get to know your customers before devising a strategy. Where do they search? For what and why? What social media platforms do they use? Let’s talk to them the way they want to talk.

Our Process

PPC: Exactly What it Says

Pay-per-click means you pay when users click. Users will click when they’re serious about their business, meaning paid search drives qualified leads to your site, where we then work to convert them into customers.

Although nothing is guaranteed on the internet, our dedication to research and ongoing analytics monitoring means your business is being seen by as many interested eyes as possible.

Case Study:
SEO Strategy for OEM Manufacturer Site Redesign

BlackTruck was brought in at the ground level of planning for the new site. Working closely with the client, we were able to ensure the site was built in a search-friendly manner…

Case Study:
Overcoming Pharmaceutical Industry PPC Challenges

When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was…

Case Study:
Using SEO Strategy During a Financial Website Redesign

A large financial and business advisory firm has been working with BlackTruck since 2010. The client planned a new website redesign and expressed concerns…

Other Services

Search Engine Optimization

We create SEO strategies and content that get people to your site and keep them there, continually reviewing what’s working, what’s not,…

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Local SEO

Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and…

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Social Media

Social media’s influence on search is growing rapidly, and you need to be there. But you don’t need to be everything to…

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Content Strategy

Your content strategy is crucial to the success of your online marketing. Without defined goals and a strategy that incorporates the best…

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Analytics & Conversion Optimization

Of course, you need to know from where your users are coming. More important: what are they doing? Why? Knowing as much…

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Start reaching not only more users, but the right users.

60% of individuals click on paid-search ads. Get in front of your audience with the right message at the right time.

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