Our Digital Advertising Methodology

SEM, Display & Paid Social for ROI

Paid search establishes your presence in search engines and social platforms for specific keyword phrases. With the proper strategy, actively managed and monitored closely, pay-per-click (PPC) advertising and search engine marketing (SEM) frequently lead to a remarkable return on investment.

Paid Search

Google Ads, Bing and more—make sure your business is seen by those who want to see it, when they want to see it. As a Google Partner, we're recognized as a trusted source in our field and deliver brands with full transparency and insights into their paid search campaigns.

Social Media Platforms

Facebook, Instagram, LinkedIn, YouTube, and more—where does your audience spend their time? Put your message in front of them. The paid social landscape is in constant flux, and our team works diligently to keep your brand in front of the right audences.

Display & Video Advertising

Targeted display and video advertising gets your brand in front of audiences who are actively researching and learning about a subject matter in your field. Contextual targeting, in-market, custom intent and more.

Our Process

PPC Goals and Outcomes

When we develop a customized PPC solution for you, we base it on your business goals and anticipated outcomes. Our strong focus on analytics helps us tell you when and where your message needs to be heard based on how your customers use search and browse the web. This level of precision and adjustment is what keeps your ROI healthy.

Your message needs to be put in front of your customers, which is why we get to know your customers before devising a strategy. Where do they search? For what and why? What social media platforms do they use? Let’s talk to them the way they want to talk.

Our Process

PPC: Exactly What it Says

Pay-per-click means you pay when users click. Users will click when they’re serious about their business, meaning paid search drives qualified leads to your site, where we then work to convert them into customers.

Although nothing is guaranteed on the internet, our dedication to research and ongoing analytics monitoring means your business is being seen by as many interested eyes as possible.

Case Study:
SEO Content Strategy for an Oceanside Tourism Destination

A well-known coastal destination collaborated with BlackTruck to develop a comprehensive SEO & content strategy that enabled the region to increase their search visibility by 819%.

SEO Content Strategy for an Oceanside Tourism Destination

Case Study:
SEO Implications for a Domain Name Change

Navigating a domain name change is a difficult process, especially when the brand has a significant history in the market and SERPs….

Case Study:
Lead Gen and Organic Growth for a Home Services Company

A large, family-owned, residential-focused roofing company in the state came to BlackTruck Media & Marketing because they wanted greater visibility and transparency…

Case Study:
SEO Strategy for OEM Manufacturer Site Redesign

BlackTruck was brought in at the ground level of planning for the new site. Working closely with the client, we were able to ensure the site was built in a search-friendly manner…

Case Study:
Overcoming Pharmaceutical Industry PPC Challenges

When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was…

Other Services

Search Engine Optimization

We create SEO strategies and content that get people to your site and keep them there, continually reviewing what’s working, what’s not,…

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Local SEO

Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and…

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Social Media

Social media’s influence on search is growing rapidly, and you need to be there. But you don’t need to be everything to…

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Content Strategy

Your content strategy is crucial to the success of your online marketing. Without defined goals and a strategy that incorporates the best…

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Analytics & Conversion Optimization

Of course, you need to know from where your users are coming. More important: what are they doing? Why? Knowing as much…

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Start reaching not only more users, but the right users.

60% of individuals click on paid-search ads. Get in front of your audience with the right message at the right time.

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