Our Methodology

Engage Your Users Where They Are

Social media’s influence on search is growing rapidly, and you need to be there. But you don’t need to be everything to everyone. You need to be you, and that means connecting with your audience the way they want to talk to you and you want to talk to them.

Search Impact

Search engines are placing greater priority on social media. Companies that fight it are already losing. A strong, accurate presence is important.

Audience Engagement

Community management and interactivity is one of the best aspects of social media. Strategically engaging with your audience is supremely valuable.

Paid Search

Put your message in front of your potential customers on any social media platform. Wherever your customers spend their time, we can talk to them.


Social Media Strategy

Before your first tweet, photo, or video, we help you lay out a solid plan. Which social media platforms work best for you? Which ones do your current and potential customers spend their time on? How can we optimally execute on those platforms, either through paid social or community management?

This is the crux of BlackTruck Media + Marketing: sound strategy and talented execution get you in front of—and connected to—your customers.

Comprehensive Strategies

As with everything we do, we’re constantly examining your analytics to make sure your social presence is effective. Your users are on social media, and that determines where you need to be.

Our strategies aim to put you in the right places at the right times, helping you establish a presence on one or more of the following platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Pinterest
  • Google+

Case Study:
SEO Strategy for OEM Manufacturer Site Redesign

BlackTruck was brought in at the ground level of planning for the new site. Working closely with the client, we were able to ensure the site was built in a search-friendly manner…

Case Study:
Overcoming Pharmaceutical Industry PPC Challenges

When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was…

Case Study:
Using SEO Strategy During a Financial Website Redesign

A large financial and business advisory firm has been working with BlackTruck since 2010. The client planned a new website redesign and expressed concerns…

Other Services

Content Strategy

Your content strategy is crucial to the success of your online marketing. Without defined goals and a strategy that incorporates the best…

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Analytics & Conversion Optimization

Of course, you need to know from where your users are coming. More important: what are they doing? Why? Knowing as much…

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Paid Search

Paid search establishes your presence in search engines and social platforms for specific keyword phrases. With the proper strategy, actively managed and…

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Search Engine Optimization

We create SEO strategies and content that get people to your site and keep them there, continually reviewing what’s working, what’s not,…

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Local SEO

Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and…

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Start reaching not only more users, but the right users.

Connect with your audience where they're at. The right channel, the proper approach, and an engaging conversation.

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