Why and How Businesses Should Use Google Posts
Note: This article was originally posted on June 30, 2017. It has been updated for 2018 to reflect changes and observations of…
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How Ignoring Local SEO Keeps Great Businesses Secret
The BlackTruck team recently traveled to Boston for Distilled’s SearchLove conference, which coincidentally gave us an real-life course in local search. Pull…
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Writing for Clarity and Credibility
In our monthly Lunch and Learn sessions, the BlackTruck team discusses topics that will help us in our daily work. Today, we…
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Can Press Releases Impact SEO Performance?
TL;DR version: Yes, but…oh, you thought you could just stop there? You should know us better by now. The answer is it’s…
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Human-Centered SEO: Optimizing for the Customer Journey
One of the underlying principles of our work as SEOs is to try to determine why people are looking for what they’re…
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What If Burger King Secured Position Zero
Last week Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google…
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Five Blog Topics That Work For Every Business
This is a guest post from our friend Marissa Conniff and the team at TwoSix Digital. TwoSix Digital is a full-service agency…
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Callout Extensions Best Practices
Callout extensions, while not new, are an important and useful component of Google AdWords. When an ad isn’t “enough,” callouts can be…
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Media Planning for SEO
The Black Truck Media + Marketing team just watched a great Moz Whiteboard Friday on agile marketing. Using search engine optimization (SEO) in…
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Google AdWords Express vs. AdWords
Now more than ever, your business has a myriad of online advertising channels to choose from in order to reach prospective…
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“Ok Google… How Will Machine Learning Affect the Work of SEOs?”
As marketers and search engine optimizers (SEOs), we’re not here just to develop and advance your existing sites, but we’re here to…
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Think Before You PPC: Aligning Your Goals to Digital Marketing Channels
Is your audience wearing blinders or goggles? The answer will determine what channels you should pursue for pay-per-click (PPC) advertising, and how…
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Tracking Content Engagement with Google Analytics
As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has…
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Delivering Honesty & Ethics in Search Marketing
Preface: We’re Terrible Salespeople We work in an industry wrought with “experts” and experts. The former is likely out to make a…
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Understanding and Navigating Google’s Mobile First Index
Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their…
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Improve Online Traffic After The Holidays
Hey – great job, pal! You won the Internet over the holidays. Black Friday – killed it. Cyber Monday – owned it….
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Tips to Optimize Your Etsy Store
This is part two of a series, in which Patrick breaks down insights for Etsy SEO and shares proven action items that…
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Increase Your Etsy Store Traffic and Sales
In this two-part series, Patrick breaks down insights for Etsy SEO, then shares with you proven action items that can generate results. All…
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How to Play Nice within a Network
Chances are there are many people involved in your client’s strategy for success. You might rely on other businesses like Advertising, PR…
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SEO Smackdown 2.0 with American Marketing Association
Recently we attended the the SEO Smackdown 2.0 panel discussion luncheon hosted by AMA West Michigan. Thank you to the AMA for…
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Take Back Your Local SEO
When was the last time you actually picked up a phone book to use, not toss in recycling or stack under your…
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Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business…
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Digital Summit Detroit
This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other…
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