What We Do

We work diligently to get you in front of the right people at the right times. Through transparent communication, measurable goals, and sound strategies, we commit ourselves to delivering positive outcomes and improving your brand’s visibility online.

Experienced

We put more than 100 years of combined online marketing experience to work for you with forward-thinking, proactive strategies that are constantly being evaluated.

Agile

We answer our phones, return emails, and address urgent needs right away. Our intentionally small team is versatile and committed to taking care of you.

Passionate

We’re always learning, not only about the ever-changing search industry, but from you. We learn from your industry and your company as we further hone our skills.

Our Team

Strategically Small

Our skills complement each other. Our thirst for knowledge is unquenchable and our desire to get better is never-ending.

Jason Dodge

Founder & Chief Strategist

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Adrienne Wallace

Special Projects Director

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Delaney MacKenzie

Content Manager

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Derek DeVries

Digital Strategist

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Rebekah Banasik

Content & SEO Specialist

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Ella Graber

Content & SEO Coordinator

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Brad Chrisman

Paid Media Manager

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Riley Hohlbein

Content & SEO Coordinator

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Logan Walther

Paid Media Specialist

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Bri Olson

Client Success Manager

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Our Values

Straight Talk

Right up front: we don’t guarantee results. Those who do are misdirecting you. BlackTruck Media + Marketing‘s honest, holistic approach means we use our expertise to devise and implement the right strategy to meet your goals; then we work with you to help you understand exactly what we’re doing, why we’re doing it, and how it helps meet your business objectives. Your success is our ultimate goal.

  • Integrity

    Do things the right way.

  • Communication

    Be available, transparent, and open.

  • Commitment

    Dedicate ourselves to your success.

  • Holistic Approach

    Help you understand the process.

  • Honesty

    Be forthright with the truth.

  • Education

    Seek knowledge and continue to learn.

Founder & Chief Strategist

Jason Dodge

BlackTruck founder and chief strategist Jason Dodge works to ensure clients’ business objectives and goals are translated into online marketing strategies that work. His passion for the ever-evolving world of search has only grown over his 20+ years in the industry, eventually caving to his entrepreneurial nature and founding BlackTruck in 2009. In 2014, Jason was named one of Grand Rapids’ 40 Under Forty Business Leaders. He holds a position on the American Marketing Association of West Michigan executive board and is a regular contributor to the Grand Rapids Business Journal. In 2017, he was appointed to the Civic Theatre Board of Directors.

Special Projects Director

Adrienne Wallace

Adrienne is a digital strategist and resident Ph.D. She works at the intersections of paid, earned, shared, and owned content. Her research skills are tops; it is concerning what she can find out about something or someone in about 5 minutes with a few keywords, but we use her powers for good here at BTM. Dr. Wallace divides her time between BTM and Grand Valley State University, where she is an associate professor in the advertising and public relations major program in the School of Communications where she is GVPRSSA‘s faculty adviser and serves as the adviser for the award-winning student-run integrated communications firm, GrandPR. Adrienne serves on the boards of WMPRSA, PRSAEA, JPRE and AEJMCPRD. You can find some of her research here.

Content Manager

Delaney MacKenzie

Our content manager, Delaney’s background, has marketing experience at boutique agencies, regional franchisee groups, and a global Fortune 500 company. Her specialties include content marketing, local SEO, and digital PR. When she’s not working, Delaney volunteers as a board member of the West Michigan chapter of the Public Relations Society of America (WMPRSA). You can usually find her studying Google trends, geeking about analytics, or listening to true crime podcasts.

Digital Strategist

Derek DeVries

Derek DeVries is a digital strategist at BTM. His areas of expertise include strategic counsel, inbound/digital/social media marketing, SEO, digital reputation management, digital crisis communications and online reputation management, influencer marketing, and brand journalism. Prior to joining BlackTruck, Derek worked for several agencies large and small – most recently serving as Director of Digital & Social Strategy for Lambert & Co. where he supported clients including the North American International Auto Show, Wolverine Worldwide, the Senior PGA Championship, Green Giant Fresh, Uhuru Design, Yazaki, and the University Research Corridor. Derek holds a bachelor’s and master’s degree in communications from Grand Valley State University.

Content & SEO Specialist

Rebekah Banasik

As a content & SEO specialist at BTM, Rebekah assists with content ideation, creation, and strategy from a search-optimized lens. She is driven by the industry’s ever-changing nature and the opportunity to tell a story that is not only meaningful but searchable. Rebekah is a Grand Valley State University graduate and brings professional experience in public relations, social media, and writing to her role. Outside of work, Rebekah is a member of the West Michigan Public Relations Society of America (WMPRSA) chapter and divides herself between the trifecta of pastimes: Grand Rapids restaurants, BookTok reads, and Harry Styles.

Content & SEO Coordinator

Ella Graber

Ella Graber is a content & SEO coordinator. From working alongside the team to develop content strategies for clients to reporting on SERP performance and conversions, she understands what authentic content creation looks like in the dynamic world of SEO. Ella graduated with a BA in writing from Grand Valley State University in 2024. Outside of work, Ella can be found walking her Labradoodle, Louie, exploring Grand Rapids coffee shops, or reading a good book on the beach.

Paid Media Manager

Brad Chrisman

Brad Chrisman works as BTM’s paid media manager. His previous experience has provided him with extensive experience in the digital marketing space, more specifically with SEM/PPC, Content Marketing, and Social Media Marketing. Through his passion for data analytics and reporting, he has helped numerous businesses effectively navigate the digital landscape, optimize their online presence, and achieve their short and long-term marketing goals. Born and raised in West Michigan, he graduated from Davenport with a Master’s Degree. In his free time, Brad enjoys playing golf, beach volleyball, and competing in triathlons. Brad plays the role of ‘Fun Parent’ to his three kids – Landon, Hudson, and Blake and enjoys spending time with his beautiful wife, Taylor, and Beagle pup, Chloe.

Content & SEO Coordinator

Riley Hohlbein

As a Content & SEO Coordinator, Riley supports our team by developing content from a strategic lens, gathering data, and more. Her background includes marketing experience in the hospitality industry, integrated communications, and social media. Riley is a Grand Valley State University graduate with a Bachelor of Arts degree in Advertising & Public Relations and a minor in Writing. To keep up with all things communications, she is also a member of the West Michigan Chapter of the Public Relations Society of America. Outside of work, you can find her at the beach, practicing yoga, or being an auntie to her sweet nephew.

 

Paid Media Specialist

Logan Walther

Logan is a Michigan native who works as a PPC Specialist on the BTM team building and optimizing paid digital ads across all various platforms. While earning his degree in Advertising at Grand Valley State University, he fell in love with the puzzle that is paid media – finding the fun in analyzing and overcoming the unique challenges that each campaign can bring. Logan understands the mindset needed to run successful campaigns by taking an always learning approach amidst an ever changing digital landscape. When he is not diving into ad performance, Logan enjoys spending his time trying out new breweries in Grand Rapids, skiing, rooting for the Detroit Lions, and long walks with his rescue dog Willow.

Client Success Manager

Bri Olson

Bri is a Chicago native who brings her go-getter, problem-solver attitude to BTM as our Client Success Manager to oversee deliverables and ensure efficiencies across our client roster. She is no stranger to the fast-paced climate of integrated communications with a skill set of 5-7 years experience in PR, Project/Campaign Management, and Sales in both agency and in-house settings. She has worked across diverse industries with notable household names in CPG, fintech, non-profit, environmental, healthcare, beauty & pharma. Her passions include women’s empowerment, DIY interior design projects, and animal adoption advocacy. She serves on the BISSELL Pet Foundation Junior Board and is a proud rescue dog mom of two.

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