Who is BlackTruck Media + Marketing

Founder & Chief Strategist

Jason Dodge

BlackTruck Media + Marketing Founder and Chief Strategist Jason Dodge works to ensure clients’ business objectives and goals are translated into online marketing strategies that work. His passion for the ever-evolving world of search has only grown over his 20+ years in the industry, eventually caving to his entrepreneurial nature and founding BlackTruck in 2009. In 2014, Jason was named one of Grand Rapids’ 40 Under Forty Business Leaders. He is an advisor to the American Marketing Association of West Michigan executive board and is on the Grand Rapids Civic Theatre board of directors.

Director of Operations

Bri Olson

Bri Olson is a Chicago native who brings her go-getter, problem-solver attitude to BTM as our Director of Operations to oversee deliverables and ensure efficiencies across our client roster. She is no stranger to the fast-paced climate of integrated communications with experience in public relations, project/campaign management, and sales in both agency and in-house settings. She has worked across diverse industries with notable household names in CPG, fintech, non-profit, environmental, healthcare, beauty, and pharma. Her passions include women empowerment, DIY interior design projects, and animal adoption advocacy. She serves on the BISSELL Pet Foundation Junior Board and is a proud rescue dog mom of two.

Special Projects Director

Adrienne Wallace

Adrienne is the Special Projects Director and resident Ph.D at BTM. She works at the intersections of paid, earned, shared, and owned (PESO) content. Her research skills are tops; it is concerning what she can find out about something or someone in about 5 minutes with a few keywords, but we use her powers for good here at BTM. Dr. Wallace divides her time between BTM and Grand Valley State University, where she is an Associate Professor in the Advertising and Public Relations major program and the Associate Director of the School of Communications where she also serves as the the adviser for the award-winning student-powered integrated communications firm, GrandPR, the Digital Marketing Competition team, the Bateman team, and the Page Case Study Competition team. Adrienne serves on the boards of WMPRSA, JPRE, CPRE, and AEJMCPRD. You can find some of her research here.

SEO & Content Manager

Delaney MacKenzie

Our SEO & Content Manager, Delaney, has a background in marketing at boutique agencies, regional franchisee groups, and a global Fortune 500 company. Her specialties include content marketing, local SEO, and digital public relations. Delaney is an alum of Grand Valley State University with a degree in Advertising and Public Relations and serves on the Advisory Board to GrandPR. You can usually find her studying Google trends, geeking about analytics, or listening to true crime podcasts.

Senior Digital Strategist

Derek DeVries

Derek DeVries is a Senior Digital Strategist at BTM. His areas of expertise include strategic counsel, inbound/digital/social media marketing, SEO, digital reputation management, digital crisis communications, online reputation management, influencer marketing, and brand journalism. Prior to joining BTM, Derek worked for several agencies large and small – most recently serving as Director of Digital & Social Strategy for Lambert & Co. where he supported clients including the North American International Auto Show, Wolverine Worldwide, the Senior PGA Championship, Green Giant Fresh, Uhuru Design, Yazaki, and the University Research Corridor. Derek holds a Bachelor’s and Master’s in Communications from Grand Valley State University.

Content & SEO Coordinator

Brooke Berner

As a Content and SEO Coordinator at BTM, Brooke channels her passion for storytelling through data analysis and writing. She holds a Bachelor of Business Administration degree in Digital Marketing and eCommerce from Western Michigan University, with minors in Business Analytics and General Business. Brooke has assisted numerous small, Michigan-based businesses in enhancing their online presence and social media strategies. In her spare time, she enjoys knitting, reading, restoring vintage dolls, and staying up-to-date with the latest reality TV shows.

Content & SEO Specialist

Ella Helgevold

Ella Helgevold is a Content & SEO Specialist at BTM. From working alongside the team to develop content strategies for clients to reporting on SERP performance and conversions, she understands what authentic content creation looks like in the dynamic world of SEO. Ella graduated with a Bachelor of Arts degree in Writing from Grand Valley State University. Outside of work, Ella can be found walking her Labradoodle, Louie, exploring Grand Rapids coffee shops, or reading a good book on the beach.

Paid Media Manager

Brad Chrisman

Content & SEO Specialist

Riley Hohlbein

As a Content & SEO Specialist, Riley supports our team by developing content from a strategic lens, gathering data, and more. Her background includes marketing experience in the hospitality industry, integrated communications, and social media. Riley is a Grand Valley State University graduate with a Bachelor of Arts in Advertising and Public Relations with a minor in Writing. To keep up with all things communications, she is also a member of the West Michigan chapter of the Public Relations Society of America (PRSA). Outside of work, you can find her at the beach, practicing yoga, or being an auntie to her sweet nephew.

Paid Media Specialist

Logan Walther

Logan is a Michigan native who works as a Paid Media Specialist on the BTM team, building and optimizing paid digital ads across various platforms. While earning his degree in Advertising and Public Relations at Grand Valley State University, he fell in love with the puzzle of paid media, finding the fun in analyzing and overcoming the unique challenges that each campaign can bring. Logan understands the mindset needed to run successful campaigns by taking an always-learning approach amidst an ever-changing digital landscape. When he is not diving into ad performance, Logan enjoys spending his time trying out new breweries in Grand Rapids, skiing, rooting for the Detroit Lions, and long walks with his rescue dog Willow.

Paid Media Specialist

Nicholas Kurtz

Nicholas Kurtz is a Paid Media Specialist at BTM. Following earning a degree in Advertising and Public Relations at Grand Valley State University, he has celebrated paid media successes amongst a wide variety of clients, including B2B and B2C verticals in e-commerce, health, higher education, home service, manufacturing, and many more. Nicholas also has experience working with clients that fall under restrictive advertising regulations. His deep dive into the world of digital advertising stems from the enjoyment of navigating and providing solutions to overcome niche challenges amongst multifaceted brands. Outside of office hours, Nicholas is a photo & video professional who shoots content for concerts, festivals, and major brands on regional and national stages.