SEO & Content Coordinator

SEO & Content Coordinator at BlackTruck

BlackTruck Media + Marketing is an award-winning digital marketing agency that specializes in growing the online presence of organizations through honest search, content, and digital advertising strategies. Our team is trusted by brands globally, across a diverse range of industries, to deliver results that have a positive impact on their businesses. We focus intentionally on our craft, without ego, committing ourselves to understanding the inner workings of a client’s business and how this translates into positive outcomes online.

SEO & Content Coordinator Position Details

The SEO & Content Coordinator at BlackTruck Media + Marketing plays a key role in driving measurable improvements in clients’ organic search performance. Working in close collaboration with the SEO & Content Manager, this position is responsible for developing and executing SEO-driven strategies, aligning content initiatives with performance goals, and translating data into actionable insights. This role also supports the broader team in educating clients on SEO fundamentals and key performance indicators to ensure alignment, transparency, and long-term success.

Positon Highlights:

• Ideate, draft, edit and implement new SEO-optimized content for clients and BlackTruck as needed.
• Support content team by optimizing existing content, or decaying content for clients and BlackTruck.
• Collaborate with team members to grasp SOPs, SEO-best practices and data interpretation to field client questions and ultimately build the skills to make strategic recommendations
• Participate in interviews of subject matter experts, conducting research as needed to support content creation and optimization.
• Develop content frameworks or detailed outlines to be used for content creation.
• Assist ad team with landing page optimizations and recommendations when needed.
• Support notating client meetings and providing timely follow-ups.

Research & Technical:

• Develop skills to work alongside the SEO team, supporting client efforts around site-level optimization recommendations, including keyword research, competitive analysis and on-page optimizations. 
• Perform ongoing keyword research and competitive analysis including discovery and expansion of keyword opportunities for use in ongoing SEO.
• Assist with publishing and editing content on client’s websites such as written content, images, internal links, and other factors to improve SEO and user experience.
• Reviewing client keyword(s) selections to ensure accuracy and up-to-date information.
• Research off-site opportunities for client content distribution and contribution through associations, media, and similar.

Analytics & Reporting:

• Collaborating with project teams to provide written organic performance reports on a monthly basis.
• Working closely with the SEO team to create meaningful, story-telling dashboards and reports based on clients’ north star focus area(s) with actionable insights, often from multiple data sources of varied formats and quality.
• Develop skills to assist with analytics strategies for effective data collection, tracking, analysis, interpretation, and reporting.

Education:

2 year+ relevant experience and/or a Bachelor’s degree in Advertising, Public Relations, Business Marketing, or a related field

Technical Qualifications:

• Background in content development, creative writing and copyediting.
• Base-level knowledge of website structures and common CMS platforms (i.e. WordPress, etc.).
• Experience with website analytics tools such as Google Analytics. Looker Studio experience is preferred, but not required.
• Basic understanding of marketing and communications fundamentals, business objectives and KPIs. 
• Willingness to learn and understand user motivations and can follow user behavior.
• Experience with a varying level of research tools for uncovering insights on searches and user behavior (Google Keyword Explorer, Moz Keyword Explorer, HubSpot, AnswerThePublic, Google Trends, etc.).
• Proficient user of word processing tools such as Word, and cloud applications such as Google Docs, etc.

Workplace Culture Qualifications & Characteristics:

• Superb client communication and presentation skills.
• Strong pattern recognition and analytical skills.
• Commitment to continuous growth and learning – can easily pick up new concepts.
• Ability to organize and prioritize workload, delegate diplomatically, and take ownership of holistic project progress.
• Attention to detail and ability to flag concerns or issues effectively.
• Problem-solving aptitude.
• Adaptability.

What’s in it for you?

We’ve outlined what we expect from our ideal candidate, so what do you get in return?

We offer a very flexible (and generous) schedule. Our dynamic team works in a hybrid capacity in beautiful downtown Grand Rapids, Michigan, and embraces both the WFH lifestyle and collaborative studio environment. We understand that you work to live and not the other way around. Sick leave is unlimited here (use it don’t abuse it) – which ensures the health/wellness of our team, but also ensures that we’re bringing our fullest to the team. 12-weeks paid maternity leave (yes you read that right), partner time off, company matched 401(k) included. Comprehensive health insurance, dental, and vision. Personal time, matched with flex Fridays in the summer, rivals that of major companies. Compensation is based on experience and is reviewed in an ongoing fashion.

What’s Flex Fridays?
Between Memorial Day and Labor Day, we’re “in” until noon on Fridays, with select Fridays (usually once a month) being completely out. There are no strings attached; this doesn’t take up your personal time at all. Summer is short in the Midwest—get out and enjoy it!

Interested in applying?

Please send your resume, portfolio link, and letter of interest to: Bri Olson, Director of Operations, bri@blacktruckmedia.com, in a single PDF attachment.

Learn more about our success

BTM is an equal opportunity employer that is committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. BTM makes hiring decisions based solely on qualifications, merit, and business needs at the time.