Thanks so much for attending the presentation!
If you’re here, odds are you are looking for those handy resources we mentioned. If you missed the live session, you’ll find a recording below and the full slide deck.
Interested in more on this topic or having us present to your organization? Send a quick note to speaking@blacktruckmedia.com and we’ll happily coordinate.
TL;DR
The age of clicks has faded. AI-powered search, featured snippets, and answer engines surface brand answers without sending traffic. Visibility now also means being found, quoted, and trusted by AI. Essentially moving beyond the mindset of “10 blue links.”
In this session we covered:
- The New Front Door: From search engines to answer engines (AI Overviews, ChatGPT, Perplexity, etc.)
- How AI Describes Your Brand: AI Summarizes from your site, structured data, thrid-party listings, and authoritive references.
- Brand Voice for AI: Distinctive, consistent patterns win citations; generic language gets ignored.
- Audit Your AI Presence: Measure what AI is saying, where it’s pulling from, and who it’s citing.
- Roadmap to AI Visibility: Quick wins > mid-term structure > long-term operating models.
Watch The Recording
Download the Presentation
Discovered, Not Clicked – Marketing Your SMB In the Answer Era [Speaker Deck]
Additional Resources
[read] Understand the basics of generative engine optimization (GEO)
[read] Digital PR + SEO: A Match Made For Modern Marketing
[read] Driving Change in Digital Marketing: Inclusive Branding
[listen] How Gen Z Plans Travel – TikTok, Short Trips, and What Travel Brands Need to Know
[listen] Beyond Google: Are People Adapting to AI Search on The Redirect Podcast