Thanks so much for joining us for Tech Week 2025!
Thanks to our generous event partners West Michigan’s Public Relations Society of America (WMPRSA) and Grand Valley State University’s School of Communications.
If you’re here, odds are you are looking for those handy resources that were mentioned to help you out. Look no further than the link below.
PR + SEO in the Age of AI
As search evolves with generative AI, the brands that win will be the ones aligning PR authority with SEO strategy. Our Tech Week Grand Rapids session was led by SEO & Content Manager Delaney MacKenzie, where we explored how integrating PR and SEO isn’t just smart—it’s essential for visibility in the new search era.
Click Here to Download the Full Slide Deck
This discussion will help you break down silos, build a future-ready strategy, and position your brand to show up where it matters most.
If you work in content, communications, digital marketing, or SEO, this talk will help you move beyond silos and into holistic strategy that scales.
What we broke down:
How to turn PR wins into SEO gold with link-building and SERP (Search Engine Results Page) strategy
The role of media coverage and thought leadership in Google’s E-E-A-T structure (Experience, Expertise, Authority, Trust)
How taking a collaborative approach with PR campaigns and SEO efforts can boost traffic and credibility with your audience.
Actionable tactics both teams can use—whether you’re pitching stories or optimizing for search with respect to Google’s Quality Rater Guidelines
Want to Learn More?
Join us for our upcoming webinar – Discovered, Not Clicked: Marketing in a Zero-Click World
When: Wednesday, October 29
11:00 AM EDT (10am CDT, 8am PDT)
Additional Resources
[read] Digital PR + SEO: A Match Made For Modern Marketing
[read] Driving Change in Digital Marketing: Inclusive Branding
[listen] AI Optimization: Separating Hype from Reality on The Redirect Podcast
[listen] Beyond Google: Are People Adapting to AI Search on The Redirect Podcast
