What We Do

We work diligently to get you in front of the right people at the right times. Through transparent communication, measurable goals, and sound strategies, we commit ourselves to delivering positive outcomes and improving your brand’s visibility online.

Experienced

We put more than 75 years of combined online marketing experience to work for you with forward-thinking, proactive strategies that are constantly being evaluated.

Agile

We answer our phones, return emails, and address urgent needs right away. Our intentionally small team is versatile and committed to taking care of you.

Passionate

We’re always learning, not only about the ever-changing search industry, but from you. We learn from your industry and your company as we further hone our skills.

Our Team

Strategically Small

Our skills complement each other. Our thirst for knowledge is unquenchable and our desire to get better is never-ending.

Jason Dodge

Founder & Chief Strategist

View Bio

Adrienne Wallace

Strategic Operations Director

View Bio

Sam Herwaldt

Paid Media Specialist

View Bio

Delaney MacKenzie

Content Manager

View Bio

Derek DeVries

Digital Strategist

View Bio

Rebekah Banasik

Content & SEO Specialist

View Bio

Ella Graber

Content & SEO Coordinator

View Bio

Ryan Leck

Paid Media Specialist

View Bio

Our Values

Straight Talk

Right up front: we don’t guarantee results. Those who do are misdirecting you. BlackTruck Media + Marketing‘s honest, holistic approach means we use our expertise to devise and implement the right strategy to meet your goals; then we work with you to help you understand exactly what we’re doing, why we’re doing it, and how it helps meet your business objectives. Your success is our ultimate goal.

  • Integrity

    Do things the right way.

  • Communication

    Be available, transparent, and open.

  • Commitment

    Dedicate ourselves to your success.

  • Holistic Approach

    Help you understand the process.

  • Honesty

    Be forthright with the truth.

  • Education

    Seek knowledge and continue to learn.

Jason Dodge of BlackTruck Media + Marketing

Founder & Chief Strategist

Jason Dodge

BlackTruck founder and chief strategist Jason Dodge works to ensure clients’ business objectives and goals are translated into online marketing strategies that work. His passion for the ever-evolving world of search has only grown over his nearly 20 years in the industry, eventually caving to his entrepreneurial nature and founding BlackTruck in 2009.

In 2014, Jason was named one of Grand Rapids’ 40 Under Forty Business Leaders. He holds a position on the American Marketing Association of West Michigan executive board and is a regular contributor to the Grand Rapids Business Journal. In 2017, he was appointed to the Civic Theatre Board of Directors.

Strategic Operations Director

Adrienne Wallace

Adrienne is a digital strategist and resident Ph.D. She works at the intersections of paid, earned, shared, and owned content. Her research skills are tops; it is concerning what she can find out about something or someone in about 5 minutes with a few keywords, but we use her powers for good here at BTM. Dr. Wallace divides her time between BTM and Grand Valley State University, where she is an associate professor in the advertising and public relations major program in the School of Communications where she is GVPRSSA‘s faculty adviser and serves as the adviser for the award-winning student-run integrated communications firm, GrandPR. Adrienne serves on the boards of WMPRSA, PRSAEA, JPRE and AEJMCPRD. You can find some of her research here.

Paid Media Specialist

Sam Herwaldt

Sam’s career began in 2016 when he was hired as an intern at a medical marketing agency, which developed into a full time position. It was there that Sam found his passion for online lead generation. Now, he spends a majority of his time achieving success for clients through social media advertising. When Sam isn’t working he can be found making a fool of himself on basketball courts, or competing for the Uncle of the Year award from his two nieces.

Content Manager

Delaney MacKenzie

Our Content Manager, Delaney’s background includes marketing experience at boutique agencies, regional franchisee groups, and a global fortune 500 company. Her specialties include content marketing, local SEO, and digital PR. When she’s not working, Delaney volunteers as a board member of the West Michigan chapter of the Public Relations Society of America (WMPRSA). You can usually find her studying Google trends, geeking about analytics, or listening to true crime podcasts.

Derek DeVries - Digital Strategist

Digital Strategist

Derek DeVries

Derek DeVries is a digital strategist at BTM. His areas of expertise include strategic counsel, inbound/digital/social media marketing, SEO, digital reputation management, digital crisis communications and online reputation management, influencer marketing, and brand journalism.

Prior to joining BlackTruck, Derek worked for several agencies large and small – most recently serving as Director of Digital & Social Strategy for Lambert & Co. where he supported clients including the North American International Auto Show, Wolverine Worldwide, the Senior PGA Championship, Green Giant Fresh, Uhuru Design, Yazaki, and the University Research Corridor.

Derek holds a bachelor’s and master’s degree in communications from Grand Valley State University.

Content & SEO Specialist

Rebekah Banasik

As a Content & SEO Specialist at BTM, Rebekah assists with content ideation, creation, and strategy from an search-optimized lens. She is driven by the industry’s ever-changing nature and the opportunity to tell a story that is not only meaningful, but searchable. Rebekah is a Grand Valley State University graduate and brings professional experience in public relations, social media, and writing to her role. Outside of work, Rebekah is a member of the West Michigan Public Relations Society of America (WMPRSA) chapter and divides herself between the trifecta of pastimes: Grand Rapids restaurants, BookTok reads, and Harry Styles.

Ella Graber - Content & SEO team

Content & SEO Coordinator

Ella Graber

Ella is joining the BlackTruck team for the summer of 2023 as our Content & SEO Coordinator. From working alongside the team to develop content strategies for clients to reporting on SERP performance and conversions, she is getting a first look at what authentic content creation looks like in the dynamic world of SEO. Graduating with a Bachelor of Arts degree and a major in writing from Grand Valley State University this winter, Ella values her time and experience learning all that she can before entering the world as a professional writer. Outside of work, Ella can be found walking her Labradoodle, Louie, exploring Grand Rapids coffee shops, or reading a good book on the beach.

Paid Media Specialist

Ryan Leck

As a Paid Media Specialist at BlackTruck, Ryan brings an experienced agency background where he has worked with clients from a wide array of industries. He specializes in cross-channel PPC strategy, and if you really want to see him geeked, ask him about data tracking and analysis. Outside of work Ryan is an amateur aquarist (fish guy) and boardgame enthusiast. He can often be found nerding out at local aquatic and game stores.

Let's Work Together! Start a Conversation