Developing an inbound marketing strategy can be daunting if you’re unsure of where to begin. First and foremost you might even be asking what is inbound marketing? Do I need it and how do I go about doing inbound marketing?
Odds are you’re already engaged in some form of inbound marketing principles, you just don’t realize it.
By definition Inbound Marketing is:
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. –source wikipedia–
How this is achieved can sometimes be a mystery to some. Many tactics fall underneath the inbound marketing umbrella.
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing Campaigns
- Social Media Marketing
- Pay-per-click (PPC) campaigns – yes paid search should be viewed as inbound.
While you might have a few of the above tactics in your marketing plan, an integrated approach can better solidify your overarching marketing goals. But where do I begin you ask? Using our handy inbound marketing checklist will get you started on the right foot.
Inbound Marketing Checklist