SEO & Content Specialist

SEO & Content Specialist at BlackTruck

BlackTruck Media + Marketing is an award-winning digital marketing agency that specializes in growing the online presence of organizations through honest search, content, and digital advertising strategies. Our team is trusted by brands globally, across a diverse range of industries, to deliver results that have a positive impact on their businesses. We focus intentionally on our craft, without ego, committing ourselves to understanding the inner workings of a client’s business and how this translates into positive outcomes online.

SEO & Content Specialist Position Details

The SEO & Content Specialist at BlackTruck Media + Marketing plays a key role in driving measurable improvements in clients’ organic search performance. Working in close collaboration with the SEO & Content Manager, this position is responsible for developing and executing SEO-driven strategies, aligning content initiatives with performance goals, and translating data into actionable insights. This role also supports the broader team in educating clients on SEO fundamentals and key performance indicators to ensure alignment, transparency, and long-term success.

Position Highlights

• Ideate, draft, edit, and implement SEO-optimized content for both client accounts and BlackTruck’s internal needs.
• Identify opportunities to optimize existing or underperforming content, including decaying assets, across client and internal properties.
• Review and edit peer-developed content to ensure alignment with SEO best practices and brand voice.
• Collaborate with the team to improve existing SEO processes and explore the implementation of new methodologies and tools.
• Conduct research and participate in subject matter expert interviews to support accurate and compelling content creation.
• Develop content frameworks, briefs, or outlines to guide writers and ensure strategic alignment.
• Support the advertising team with landing page optimization strategies and recommendations.
• Serve as a project manager within client accounts to ensure deliverables are progressing month-to-month and staying aligned with strategic goals.

Research & Technical:

• Leverage SEO tools and data platforms to identify content and optimization opportunities, prioritizing initiatives based on strategic impact.
• Collaborate with the SEO team to support site-level optimization efforts, including keyword research, competitive analysis, and technical on-page recommendations.
• Conduct ongoing keyword discovery and expansion to uncover new SEO opportunities aligned with client goals.
• Research and implement SEO-driven content recommendations to support organic visibility and performance.
• Assist with the publishing and editing of website content—including copy, imagery, internal linking, and metadata—to enhance SEO and user experience.
• Review and validate keyword targeting strategies to ensure relevance, accuracy, and up-to-date focus across content.
• Identify off-site SEO opportunities for content promotion, including outreach to associations, media partners, and relevant industry platforms.

Analytics & Reporting:

• Support the development of SEO reports and KPI tracking aligned with client business objectives.
• Collaborate with the SEO team to build insightful dashboards and reporting frameworks that tell a clear story using data from varied sources.
• Help guide analytics strategy by informing best practices for data collection, tracking implementation, and interpretation of SEO performance.
• Translate data into actionable insights to inform content strategy, SEO adjustments, and client decision-making.

Education:

3+ year(s) relevant experience and/or a Bachelor’s degree in Advertising, Public Relations, Business Marketing, or a related field

Technical Qualifications:

• Background in content development, creative writing and copyediting.
• Basic working knowledge of website structures and common CMS platforms (i.e. WordPress, etc.).
• Experience with website analytics tools such as Google Analytics. Looker/Data Studio experience is preferred, but not required.
• Demonstrated presentation skills, project management understanding and comfortability leading client communications/meetings
• Proficiency with marketing and communications fundamentals, business objectives and KPIs. 
• Willingness to learn and understand user motivations and can follow user behavior.
• Experience with a varying level of research tools for uncovering insights on searches and user behavior (Google Keyword Explorer, Moz Keyword Explorer, HubSpot, AnswerThePublic, Google Trends, etc.).
• Proficient user of word processing tools such as Word, and cloud applications such as Google Docs, etc.

Workplace Culture Qualifications & Characteristics:

• Superb client communication and presentation skills.
• Strong pattern recognition and analytical skills.
• Commitment to continuous growth and learning – can easily pick up new concepts.
• Ability to organize and prioritize workload, delegate diplomatically, and take ownership of holistic project progress.
• Attention to detail and ability to flag concerns or issues effectively.
• Problem-solving aptitude.
• Adaptability.

What’s in it for you?

We’ve outlined what we expect from our ideal candidate, so what do you get in return?

We offer a very flexible (and generous) schedule. Our dynamic team works in a hybrid capacity in beautiful downtown Grand Rapids, Michigan, and embraces both the WFH lifestyle and collaborative studio environment. We understand that you work to live and not the other way around. Sick leave is unlimited here (use it don’t abuse it) – which ensures the health/wellness of our team, but also ensures that we’re bringing our fullest to the team. 12-weeks paid maternity leave (yes you read that right), partner time off, company matched 401(k) included. Comprehensive health insurance, dental, and vision. Personal time, matched with flex Fridays in the summer, rivals that of major companies. Compensation is based on experience and is reviewed in an ongoing fashion.

What’s Flex Fridays?
Between Memorial Day and Labor Day, we’re “in” until noon on Fridays, with select Fridays (usually once a month) being completely out. There are no strings attached; this doesn’t take up your personal time at all. Summer is short in the Midwest—get out and enjoy it!

Interested in applying?

Please send your resume, portfolio link, and letter of interest to: Bri Olson, Director of Operations, bri@blacktruckmedia.com, in a single PDF attachment.

Learn more about our success

BTM is an equal opportunity employer that is committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. BTM makes hiring decisions based solely on qualifications, merit, and business needs at the time.