Content & SEO Specialist

SEO & Content Specialist at BlackTruck

BlackTruck Media + Marketing is an award-winning digital marketing agency that specializes in growing the online presence of organizations through honest search, content, and digital advertising strategies. Our team is trusted by brands globally, across a diverse range of industries, to deliver results that have a positive impact on their businesses. We focus intentionally on our craft, without ego, committing ourselves to understanding the inner workings of a client’s business and how this translates into positive outcomes online.

SEO & Content Specialist Position Details

The SEO & Content Specialist position at BlackTruck Media + Marketing will support the efforts to improve upon client successes, assisting the collective team with educating the client on key performance indicators.

Position Highlights

• Ideate, draft, edit and implement new SEO-optimized content for clients and BlackTruck as needed.
• Support content team by identifying and optimizing existing content, or decaying content for clients and BlackTruck.
• Assist with the review and editing of peer-developed content.
• Contribute to, and collaborate on, ways of improving existing content, SEO processes and implementation of new methodologies.
• Participate in interviews of subject matter experts, conducting research as needed to support content creation and optimization.
• Develop content frameworks or detailed outlines to be used for content creation.
  Assist ad team with landing page optimizations and recommendations when needed.
• Champion client success through active listening and excellent client service.

Research & Technical:

• Expand upon your existing knowledge within paid media, data analytics, and tools to uncover approaches that expand client opportunities.
• Expand upon knowledge within data and tools to uncover content and SEO opportunities.
• Develop skills to work alongside the SEO team, supporting client efforts around site-level optimization recommendations, including keyword research, competitive analysis and on-page optimizations.
• Performing ongoing keyword research and competitive analysis including discovery and expansion of keyword opportunities for use in ongoing SEO.
• Researching and implementing content recommendations for organic SEO success.
• Assist with publishing and editing content on client’s websites such as written content, images, internal links, and other factors to improve SEO and user experience.
• Reviewing client keyword(s) selections to ensure accuracy and up-to-date information.
• Research off-site opportunities for client content distribution and contribution through associations, media, and similar.
• Develop skills to work alongside the content and SEO team in a supportive role around client efforts to improve the overarching goals.

Analytics & Reporting:

• Supporting the team with analytical reports and SEO KPIs based on client business needs.
• Working closely with the SEO team to create meaningful, story-telling dashboards and reports based on KPIs with actionable insights, often from multiple data sources of varied formats and quality.
• Develop skills to assist with analytics strategies for effective data collection, tracking, analysis, interpretation, and reporting.

Education:

2+ year(s) relevant experience and/or a Bachelor’s degree in Advertising, Public Relations, Business Marketing, or a related field.

Technical Qualifications:

• Background in the development and management of successful online advertising campaigns.
• Background in content development, creative writing and copyediting.
• Basic working knowledge of website structures and common CMS platforms (i.e. WordPress, etc.).
• Experience with website analytics tools such as Google Analytics.
• Demonstrated presentation skills across platforms such as PowerPoint and similar. Data Studio experience is preferred, but not required.
• Proficiency with marketing and communications fundamentals, business objectives and KPIs.
• Willingness to learn and understand user motivations and can follow user behavior.
• Experience with a varying level of research tools for uncovering insights on searches and user behavior (Google Keyword Explorer, Moz Keyword Explorer, HubSpot, AnswerThePublic, Google Trends, etc.).
• Proficient user of word processing tools such as Word, and cloud applications such as Google Docs, etc.
• Looker Studio experience is preferred.

Workplace Culture Qualifications & Characteristics:

• Ability to work full-time in a hybrid, and/or in-person office environment (your choice).
• Professionalism and attention to detail.
• Superb communication and presentation skills.
• Strong pattern recognition and analytical skills with problem-solving aptitude.
• Commitment to continuous growth and learning – can easily pick up new concepts.
• Ability to organize and prioritize workload.
• Adaptability, flexibility, and accountability in your work.
• Team-player attitude; willing to assist members of the firm when necessary for client success.

What’s in it for you?

We’ve outlined what we expect from our ideal candidate, so what do you get in return?

We offer a very flexible (and generous) schedule. Our dynamic team works in a hybrid capacity in beautiful downtown Grand Rapids, Michigan, and embraces both the WFH lifestyle and collaborative studio environment. We understand that you work to live and not the other way around. Sick leave is unlimited here (use it don’t abuse it) – which ensures the health/wellness of our team, but also ensures that we’re bringing our fullest to the team. 12-weeks paid maternity leave (yes you read that right), partner time off, company matched 401(k) included. Comprehensive health insurance, dental, and vision. Personal time, matched with flex Fridays in the summer, rivals that of major companies. Compensation is based on experience and is reviewed in an ongoing fashion.

What’s Flex Fridays?
Between Memorial Day and Labor Day, we’re “in” until noon on Fridays, with select Fridays (usually once a month) being completely out. There are no strings attached; this doesn’t take up your personal time at all. Summer is short in the Midwest—get out and enjoy it!

Interested in applying?

Please send your resume, portfolio link, and letter of interest to: Bri Olson, Client Success Manager, bri@blacktruckmedia.com, in a single PDF attachment.

Learn more about our success

BTM is an equal opportunity employer that is committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. BTM makes hiring decisions based solely on qualifications, merit, and business needs at the time.