Resources for GVSU APR Classes

Google Trends

Moz Keyword Explorer

SERP Preview Tool


The Challenge

  1. Select 1 Generic Keyword Phrase
  2. Select 1 Longtail Keyword Phrase
  3. Use SERP Preview Tool and Write an Optimized Page Title, include keyword(s) and brand name
  4. Use SERP Preview Tool and Write a page description
  5. Write an H1 tag
  6. Provide the WHY – or logic behind your choices
Start reaching not only more users, but the right users.

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