The Redirect Podcast is a weekly podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Subscribe on SoundCloud, iTunes and Stitcher.
Episode 76: Measuring SEO & Digital Marketing Success in GA4 with Brie Anderson
In Episode 76 of The Redirect Podcast, we deep dive into reporting inside of GA4 for SEO and digital marketing success. Explore the updates and nuances to the platform for measuring your brand’s online success.
Read More
Episode 75: Bridging SEO and Brand Marketing with Mordy Oberstein
In Episode 75 of The Redirect Podcast, we’re joined by Mordy Oberstein, Head of SEO Product at WIX, a leading content management…
Read MoreEP. 12 – BTW with BlackTruck – Unpacking Google’s March 2024 Update
The March 2024 Google Update is rolling out and has widespread implications for SEO. Read or listen to the podcast for quick insights on what to be aware of.
Read More
EP. 11 – BTW with BlackTruck – Adapting to a Cookieless Future: Navigating Google’s Third-Party Cookie Phase-out
In this episode of BTW w/ BTM we’re discussing Google’s shift away from third-party cookies on its popular Chrome browser. What some…
Read MoreEp. 10 BTW with BlackTruck — Shopify Analytics Outages & The Future of Marketing Attribution
In this episode of BTW w/ BTM we’re discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics…
Read More
Episode 74: Generative AI & The Future of AI in SEO with Britney Muller
In EP. 74 of The Redirect Podcast, Britney Muller joins us for an in-depth discussion of generative AI, LLMs and the impact the future of AI can have on the marcom industry.
Read More
Ep. 9 BTW with BlackTruck — ChatGPT, Google Bard & The Impact AI Will Have on SEO
Machine Learning is significantly influencing the growth and development of many new search features we see on Google.com today. Why? Simply, humans…
Read More
Ep. 8 BTW with BlackTruck — Changes to Managing Your Google Business Listings
In one of the biggest changes since Google MyBusiness became Google Business Profile (GBP), Google has made major updates to its local…
Read More
Ep.7 BTW with BlackTruck – How Will Google’s Helpful Content Update Impact Your Site?
In what some in the industry might define as one of the most important algorithm updates to happen in a number of…
Read More
Ep.6 BTW with BlackTruck – Will TikTok Dominate Google as a Search Engine?
In this episode of BTW with BTM, we discuss the impact that major social media platform TikTok, could have on Google as…
Read More
EP.5 BTW with BlackTruck – The Real Impact of a Facebook Outage
In October of 2021, widespread outages plagued Facebook. Understanding the impact this has on your brands is of the upmost concern – learn more about what you can do to safeguard against these outages.
Read More
Episode 73: Women in Technical SEO & Gender Gaps Within The Search Community
In Episode 73 of The Redirect Podcast, we interview Women in Tech SEO founder, Areej AbuAli, to share with you all more…
Read More
EP.4 BTW with BlackTruck – Shopify Allows Robots.txt Files To Be Edited
After years of waiting, the popular e-commerce platform, Shopify, has finally provided the ability to edit the robots.txt file. Find out why this could be important for your site or SEO.
Read More
Episode 72: The Role of SEO in Public Relations and Communications
In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with…
Read More
EP.3 BTW with BlackTruck – What is the Google Page Experience Update
Google Page Experience Update is coming. What is it, why does it matter and what is Google really focused on?
Read More
EP.2 BTW with BlackTruck – How will the iOS 14 Update Impact Facebook Advertisers
Apple’s release of the iOS 14 update is rumored to make tracking of audiences a LOT harder for advertisers and marketers, that is, unless you know how to handle the change. Listen in to BTW with BlackTruck [EP. 2]
Read More
EP.1 BTW with BlackTruck – Google To No Longer Support Third-Party Cookies
Google to no longer support third-party cookies. What does this mean for advertisers? Listen in on a new series we call BTW with BlackTruck [EP.1]
Read More
Episode 71: Zero-Click Searches On The Rise – Exploring On-SERP SEO with Rand Fishkin
[EP.71] Google Zero-Click Searches Increase – Guest Interview with Rand Fishkin
Read More
Episode 70: Will Consumers Shop by Smart Speakers? Are You Owning Your Facebook Business Manager?
Recorded on July 10, 2019
Read More
Episode 69: Google Core Algorithm Update & Travel Tourism Disrupted By Google Changes
Recorded on June 10, 2019
Read More
Episode 68: SearchLove San Diego 2019 Recap, Understanding Local SEO & Marketing Blindspots
Recorded on March 13, 2019
Read More
Episode 67: Introducing Lauren Milligan, Digital Ads for Research and Empathy in Search Marketing
Recorded on February 22, 2019
Read More
Episode 66: Google Wants to Manage Your Ads and Organic CTRs on the Decline
Recorded on January 25, 2019
Read More
Episode 65: SEO in 2019 vs SEO in 2018 – What You Should Be Focused On To Drive Traffic
Recorded on January 11, 2019
Read More