The Redirect Podcast is a weekly podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Subscribe on SoundCloud, iTunes and Stitcher.
EP.3 BTW with BlackTruck – What is the Google Page Experience Update
Google Page Experience Update is coming. What is it, why does it matter and what is Google really focused on?
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EP.2 BTW with BlackTruck – How will the iOS 14 Update Impact Facebook Advertisers
Apple’s release of the iOS 14 update is rumored to make tracking of audiences a LOT harder for advertisers and marketers, that is, unless you know how to handle the change. Listen in to BTW with BlackTruck [EP. 2]
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EP.1 BTW with BlackTruck – Google To No Longer Support Third-Party Cookies
Google to no longer support third-party cookies. What does this mean for advertisers? Listen in on a new series we call BTW with BlackTruck [EP.1]
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Episode 71: Zero-Click Searches On The Rise – Exploring On-SERP SEO with Rand Fishkin
[EP.71] Google Zero-Click Searches Increase – Guest Interview with Rand Fishkin
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Episode 70: Will Consumers Shop by Smart Speakers? Are You Owning Your Facebook Business Manager?
Recorded on July 10, 2019
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Episode 69: Google Core Algorithm Update & Travel Tourism Disrupted By Google Changes
Recorded on June 10, 2019
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Episode 68: SearchLove San Diego 2019 Recap, Understanding Local SEO & Marketing Blindspots
Recorded on March 13, 2019
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Episode 67: Introducing Lauren Milligan, Digital Ads for Research and Empathy in Search Marketing
Recorded on February 22, 2019
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Episode 66: Google Wants to Manage Your Ads and Organic CTRs on the Decline
Recorded on January 25, 2019
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Episode 65: SEO in 2019 vs SEO in 2018 – What You Should Be Focused On To Drive Traffic
Recorded on January 11, 2019
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Episode 64: WordPress Gutenberg, AI Growth in Search Marketing, Why Local Businesses Need a Website
Recorded December 14, 2018
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Episode 63: Do Users Care That They’re Tracked, Filter Bubbles in Search, and Using Keywords in URLs
Recorded December 10, 2018
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Episode 62: 2018 Local Search Ranking Factors, Black Friday & Cyber Monday Shopping Results
Recorded November 30, 2018
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Episode 61: 2019 Search Predictions, Search Console Domain Properties & New Metrics to Google Ads
Recorded November 9, 2018
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Episode 60: Attribution in Google Ads, Keywords in Google My Business & Conversational AI
Recorded October 19, 2018
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Episode 59: Holiday Campaign Strategies, Link Building Beyond 2018 & the Defunct Marketing Funnel
Recorded October 5, 2018
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Episode 58: Google’s 20th Anniversary & Future
Recorded September 28, 2018
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Episode 57: More Mobile-First Indexing & Website Organization to Meet Customer Expectations
Recorded September 21, 2018
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Episode 56: Semantic Search, Google Ads Close Variants, and Time Stamped Posts
Recorded September 7, 2018
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Episode 55: Featured Snippets with Other Sites’ Images & Proper Landing Pages for PPC
Recorded August 29, 2018
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Episode 54: Site Performance Impacts SEO & How Google Tracks Mobile Users
Recorded August 17, 2018
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Episode 53: Google “Medic” Algorithm Update & Expanded Character Limits for Google Ads
Recorded August 10, 2018
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Episode 52: Keyword Clustering for Intent, Google Search Quality Rater Updates, & Speakable Schema
Recorded July 26, 2018
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Episode 51: MozCon 2018 Recap; One Year of The Redirect Podcast
Recorded July 20, 2018
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