Podcasts

Episode 84: The Content Divide Behind AI Search and Why Your Team Might Not Be Ready for It

Every week brings a new tactic promising to crack AI search. Most of them are noise. So when Google hosts an event and spends the day telling marketers to keep doing what they’re already doing, it’s worth paying attention to what they mean by it.

Joelle Irvine joined us on a recent episode of The Redirect Podcast to recap a Google Search Central Live event. In this episode, we translated the event into what was said by Google, and what it means for content marketing, AI visibility, and how brands should be measuring any of it.

Episode 83: How Gen Z Plans Travel – TikTok, Short Trips & What Travel Brands Need to Know

For Gen Z travelers, the journey doesn’t start with a Google search or a visit to a DMO website. It starts with a swipe. A saved TikTok. A creator showing what it actually feels like to spend a day somewhere new. By the time they’re searching on Google, the decision is already half-made.

EP. 14 BTW with BlackTruck – Google’s Changes Impact Reporting & Rankings

Google’s recent removal of &num=100 could be impacting your marketing and SEO reports.

EP. 13 BTW with BlackTruck – Breaking Down TikTok’s New Travel Ads

TikTok announced new travel ads to help turn inspiration into direct bookings. How can this impact hotels, resorts, tour operators and DMOs?

Episode 82: AI Optimization – Separating Hype from Reality

AI continues to be the hottest buzzword in Marketing right now. Every week, a new ‘expert’ pops up promising you shortcuts to guaranteed rankings in ChatGPT or other AI-driven platforms. Sound familiar?

Episode 81: From Headlines to SERPs — Where PR Meets SEO

Explore the powerful intersection between public relations (PR) and search engine optimization (SEO) strategies.

Episode 80: Building Trust in the AI Age – What Google Still Cares About (and Why it Matters)

In Episode 80 of The Redirect Podcast, Adrienne Wallace and Jason Dodge explore what Google still values in websites — and why…

Episode 79: Search Beyond Google: Are People Adapting to AI Search?

When was the last time you Googled something? Now, when was the last time you asked an AI instead? In Episode 79…

Episode 78: Why Your Social Ads Don’t Work Like They Used To (Blame the AI)

In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media +…

Episode 77: Avoiding the Algorithm Trap – How to Build a Resilient Digital Strategy with Owned Media

Welcome to The Redirect Podcast by Black Truck Media + Marketing, where we dig deep into digital marketing trends that affect your…

Episode 76: Measuring SEO & Digital Marketing Success in GA4 with Brie Anderson

In Episode 76 of The Redirect Podcast, we deep dive into reporting inside of GA4 for SEO and digital marketing success. Explore the updates and nuances to the platform for measuring your brand’s online success.

Episode 75: Bridging SEO and Brand Marketing with Mordy Oberstein

In Episode 75 of The Redirect Podcast, we’re joined by Mordy Oberstein, Head of SEO Product at WIX, a leading content management…

EP. 12 – BTW with BlackTruck – Unpacking Google’s March 2024 Update

The March 2024 Google Update is rolling out and has widespread implications for SEO. Read or listen to the podcast for quick insights on what to be aware of.

EP. 11 – BTW with BlackTruck – Adapting to a Cookieless Future: Navigating Google’s Third-Party Cookie Phase-out

In this episode of BTW w/ BTM we’re discussing Google’s shift away from third-party cookies on its popular Chrome browser. What some…

Ep. 10 BTW with BlackTruck — Shopify Analytics Outages & The Future of Marketing Attribution

In this episode of BTW w/ BTM we’re discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics…

Episode 74: Generative AI & The Future of AI in SEO with Britney Muller

In EP. 74 of The Redirect Podcast, Britney Muller joins us for an in-depth discussion of generative AI, LLMs and the impact the future of AI can have on the marcom industry.

Ep. 9 BTW with BlackTruck — ChatGPT, Google Bard & The Impact AI Will Have on SEO

Machine Learning is significantly influencing the growth and development of many new search features we see on Google.com today. Why? Simply, humans…

Ep. 8 BTW with BlackTruck — Changes to Managing Your Google Business Listings

In one of the biggest changes since Google MyBusiness became Google Business Profile (GBP), Google has made major updates to its local…

Ep.7 BTW with BlackTruck – How Will Google’s Helpful Content Update Impact Your Site?

In what some in the industry might define as one of the most important algorithm updates to happen in a number of…

Ep.6 BTW with BlackTruck – Will TikTok Dominate Google as a Search Engine?

In this episode of BTW with BTM, we discuss the impact that major social media platform TikTok, could have on Google as…

EP.5 BTW with BlackTruck – The Real Impact of a Facebook Outage

In October of 2021, widespread outages plagued Facebook. Understanding the impact this has on your brands is of the upmost concern – learn more about what you can do to safeguard against these outages.

Episode 73: Women in Technical SEO & Gender Gaps Within The Search Community

In Episode 73 of The Redirect Podcast, we interview Women in Tech SEO founder, Areej AbuAli, to share with you all more…

EP.4 BTW with BlackTruck – Shopify Allows Robots.txt Files To Be Edited

After years of waiting, the popular e-commerce platform, Shopify, has finally provided the ability to edit the robots.txt file. Find out why this could be important for your site or SEO.

Episode 72: The Role of SEO in Public Relations and Communications

In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with…