Optimizing for ChatGPT, Perplexity, Gemini, AI Overviews.
Generative Engine Optimization (GEO)
Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and more.
The way customers are discovering information and your brand is being fundamentally recalibrated. Traditional search is a generating direct answers inside the results page, collapsing the journey from search query to conclusion. Clicks to websites from organic search have declined as the AI-generated summaries absorb the intent that used to flow to your content.
Without deliberate strategy around AI search, your brand risks going invisible at the exact moment customers are forming their decisions.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO), is the discipline of making your brand visible, credible, and citable within AI-generated search results. It is the evolution of SEO for a world where the answer has become the destination, not the link to your website.
Where traditional SEO ends, GEO begins:
Traditional SEO
- Rankings in a list of links
- Keyword density and on-page signals
- Clicks and position tracking in the SERPs
- Backlinks as authority signals
- Optimizing for crawlers
Generative Engine Optimization
- Cited as a source within AI-generated answers
- Entity recognition, topical authority, and semantic context
- Frequency of citation, brand mention share, and answer presence
- Digital PR, thought leadership, and cross-platform brand signals
- Structured content for AI model training and retrieval
Generative Optimization Approach
Understanding generative search is the next generation of search visibility, each strategic focus is layered to reinforce the next. Keeping in mind, visibility in AI search is not a single tactic, it is an evolving ecosystem.
Understanding Where Your Brand Stands in AI Search
GEO Audit
Before optimizing for AI visibility, you need to know what the AI models currently understand about your brand, your products, all within your industry vertical. GEO audits establish your baseline and reveal gaps between how your brand exists in the real world and how it is represented (or not represented) in a generative AI response.
Structuring Content So AI Models Choose You
Content Optimization for AI
LLMs powering AI search, do not retrieve the highest-ranked pages. Instead, they synthesize from the most authoritative, clearly structured, and contextually relevant sources. Content optimization for GEO means building assets that AI models can read, understand, and confidently cite.
Building Off-Site Authority AI Models Trust
Digital PR & Brand Mention Strategies
AI models do not rely solely on your own website content to understand who you are, what you sell, or what your brand is about. They reference from the broader web. Including news coverage, industry publications, directories, forums, social proof, and expert citations. The presence of your brand across these external sources is a critical input into how AI models represent you.
Our team focuses on deliberate, strategic expansion of your brand’s digital footprint through earned media and coordinated mention strategies. This isn’t a link-building scheme, but legitimate authority signals that carry weight with AI systems over time.
Redefining What Visibility Means in AI Search
Measurement & Reporting
AI Search does not have traditional rankings, and anyone telling you otherwise should make you pause. There is no position 1 or page-one SERP within AI results, and requires an entirely different measurement framework. Understanding how frequently your brand is cited, in what context, for what queries, and what happens when someone clicks through to your site as a result of AI-driven discovery.