What If Burger King Secured Position Zero
Last week Burger King dropped their latest TV commercial aimed at triggering people’s Google Home devices with a simple ask: “OK, Google…
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Tracking Content Engagement with Google Analytics
As search marketing professionals, one of the elements in an ongoing strategy we discuss a lot is content marketing. It has…
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Delivering Honesty & Ethics in Search Marketing
Preface: We’re Terrible Salespeople We work in an industry wrought with “experts” and experts. The former is likely out to make a…
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Understanding and Navigating Google’s Mobile First Index
Given the knowledge that over 50% of Google searches are performed on a mobile device (closer to 60%), marketers must shift their…
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Tips to Optimize Your Etsy Store
This is part two of a series, in which Patrick breaks down insights for Etsy SEO and shares proven action items that…
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Increase Your Etsy Store Traffic and Sales
In this two-part series, Patrick breaks down insights for Etsy SEO, then shares with you proven action items that can generate results. All…
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SEO Smackdown 2.0 with American Marketing Association
Recently we attended the the SEO Smackdown 2.0 panel discussion luncheon hosted by AMA West Michigan. Thank you to the AMA for…
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Take Back Your Local SEO
When was the last time you actually picked up a phone book to use, not toss in recycling or stack under your…
Read MoreStop Making Content Like Amazon
Your target audience is likely not as huge and varied as Amazon or Walmart and despite that, it’s likely that your business…
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Digital Summit Detroit
This past week the Black Truck team headed to Digital Summit Detroit for two days of listening, learning and networking with other…
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Google Penguin 4.0 Algorithm Update
Full disclosure, we’re not ones to freak out about algorithm updates. Instead, we abide by a core practice of stepping back, researching…
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What is position zero in Google?
Position #1 has undoubtedly been the Holy Grail of web marketers and SEOs for years. But what if we told you that…
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Google To Crack Down On Interstitial, Pop-up Ads
You’re browsing along, minding your own business and you find something that looks interesting to read. Clicking on it, you start scanning…
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Will Voice Search Impact SEO?
“Okay Google” “Hey Siri” “Alexa…” Yahoo first released voice search in 2008 and since Apple’s acquisition of Siri in 2010, mobile device…
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Top Five Blackhat SEO & SEM Tactics
Now that Search Engine Optimization (SEO) is a household phrase, it seems everyone and their cousin now offers SEO services. Even many…
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It’s Not Failure – The Pitch for MozCon
Photo Credit: Moz A few months ago, we got a big idea. The kind of idea that you just can’t shake. It’s…
Read MoreWhy Meta Page Descriptions Impact SEO
What are meta page descriptions? Meta page descriptions, also referred to as meta description attributes, are the commonly found snippets of text…
Read More5 Cheap and Easy Ways to Optimize Your Blog For Search
We were just re-watching Whiteboard Friday with Moz (Rand’s mustache is on point!) so we were inspired by the process to give…
Read MoreGoogle’s Mobile-Friendly Ranking Factor
For nearly two years we have been talking about the impact mobile devices and mobile user interaction will have on search rankings….
Read MoreInbound Marketing Checklist
Developing an inbound marketing strategy can be daunting if you’re unsure of where to begin. First and foremost you might even be…
Read More2012 SEOMoz MozCon Day-3 Recap
Being mentally and physically drained from nearly 8-hour days of learning from some of the greatest minds in our industry still left…
Read More2012 SEOMoz MozCon Day-2 Recap
Having a chance to digest everything that happened on day-1 of MozCon 2012 my mind was pretty much blown. So many changes…
Read More2012 SEOMoz MozCon Day-1 Recap
It’s been awhile since our last post, let alone my own personal outlook on things. Fast forward 6-months and one full day…
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