Our Methodology

The Strategy is Paramount

Your content strategy is crucial to the success of your online marketing. Without defined goals and a strategy that incorporates the best tactics to reach those goals, there’s no purpose. How do you know if you’re succeeding? That is why there is no one-size-fits-all solution to a content strategy. An effective content strategy is specific to you and your goals, and that’s where we begin.

Getting to Know You

We have to know your company—goals, voice, culture, and more—so we can effectively communicate with your audience.

Getting to Know Your Audience

We have to know your audience—what they do, what they want, and how they behave online—so we can direct your messages to the right places.

Constant Analytics

Our strategies are created with thorough research and discussion, and we constantly analyze performance to make sure you’re getting the desired results.


The Why of your Audience

This is key. If you don’t already know your audience and everything about them, we’ll make sure you do before we get into creating a strategy. These are the people who are not only enticed by your message but are actively seeking it. Where do they spend their time online? Which sites do they visit? Why do they perform the searches they do?

A quality content strategy will put you in front of your audience and encourage engagement, with the ultimate goal of driving them to act.

Comprehensive Strategies

When you work with us, your content strategy outlines everything you’re doing online. That includes your website, your social channels, and your paid search campaigns—from initial launch to several months or years into the future.

All the while, we monitor your content to make sure it’s accomplishing your goals. Active, honest SEO efforts keep your online presence working hard for you at all times.

Everything you do or don’t do online is important. We work to maximize your success.

Case Study:
SEO Strategy for OEM Manufacturer Site Redesign

BlackTruck was brought in at the ground level of planning for the new site. Working closely with the client, we were able to ensure the site was built in a search-friendly manner…

Case Study:
Overcoming Pharmaceutical Industry PPC Challenges

When a global pharmaceutical company’s go-to-market strategy for a new product hinged on the success of their online marketing campaigns, BlackTruck was…

Case Study:
Using SEO Strategy During a Financial Website Redesign

A large financial and business advisory firm has been working with BlackTruck since 2010. The client planned a new website redesign and expressed concerns…

Other Services

Analytics & Conversion Optimization

Of course, you need to know from where your users are coming. More important: what are they doing? Why? Knowing as much…

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Paid Search

Paid search establishes your presence in search engines and social platforms for specific keyword phrases. With the proper strategy, actively managed and…

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Search Engine Optimization

We create SEO strategies and content that get people to your site and keep them there, continually reviewing what’s working, what’s not,…

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Local SEO

Especially important as search engines place greater weight on mobile devices, local SEO targets potential customers who are in your area and…

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Social Media

Social media’s influence on search is growing rapidly, and you need to be there. But you don’t need to be everything to…

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Start reaching not only more users, but the right users.

Human-centered content strategies that deliver positive results for your audience and search engines.

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