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The Redirect Podcast – Episode 13: Combatting Google My Business Spammers, Optimizing PDFs for Search & Getting Your Site Secure

Aug
18

Episode 13 / August 18, 2017 Listen Now: In Episode 13 of The Redirect Podcast, we discuss: Spammers using Google My Business in a predatory manner to get money from business owners How the EC antitrust ruling against Google might…

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The Redirect Podcast – Episode 12: Direct Traffic is Dark Traffic, On-Page SEO for a Mobile-first World, & AdWords Tests

Aug
11

Episode 12 / August 11, 2017 Listen Now: In Episode 12 of The Redirect Podcast (in order of discussion): Designing content for the mobile-first index Direct traffic is dark traffic Where should your SEO team live? Disclosure and transparency in…

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The Redirect Podcast – Episode 11: AdWords, SEO Mistakes, Google Search Console, and more

Aug
4

Episode 11 / August 4, 2017 Listen Now: In Episode 11 of The Redirect Podcast (listed in order of discussion): How to properly structure a Google AdWords account for multiple locations The common on-site SEO mistakes you could be making…

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Why and How Businesses Should Use Google Posts

Jul
28

Note: This article was originally posted on June 30, 2017. It was updated on July 28 after we noticed a change in the image dimensions Google now allows for its posts.  After a year of taunting and beta testing with larger brands,…

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The Redirect Podcast – Episode 10: Google Tests New Mobile Search Feature, Optimizing Old Blog Posts & Analytics Insights

Jul
27

Episode 10 / July 27, 2017 Listen now: In Episode 10 of The Redirect Podcast (listed in order of discussion): Details on live tests of new Google “see more” in mobile SERPs Analytics Intelligence rolls out inside Google Analytics with machine learning, powering…

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Hashtags & Your Brand: Learn to Master Instagram Explore Feeds

Jul
25

  As a business or brand using social media, in this case Instagram, what is your ultimate goal in using the medium? In most cases, it is to create awareness or sell a product. The chances of that happening will…

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The Redirect Podcast – Episode 9: MozCon 2017 Recap, Google’s News Feed, Mobile and Image SEO

Jul
21

Episode 9 / July 21, 2017 Listen now: In Episode 9 of The Redirect Podcast, we discuss insights from MozCon 2017, the future of a Google redesign and a “feed” format, and tips for optimizing a site in a mobile-first…

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An Introvert’s Guide to MozCon

Jul
14

This post was originally written on September 9, 2016, as the BlackTruck team prepared to attend MozCon 2016. It has been updated to share leading into MozCon 2017.  Many search marketers can say it’s very easy to stay connected and keep your finger…

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The Redirect Podcast – Episode 8: Optimizing for Voice Search & Net Neutrality Concerns

Jul
13

Episode 8 / July 12, 2017 Every week, the BlackTruck Media + Marketing team gathers around a microphone at our conference table to discuss recent search industry insights and news. We also share relevant actions our listeners can take to improve their digital marketing….

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Announcing: The Redirect Podcast

Jul
11

SEO/SEM discussion and analysis podcast from BlackTruck Media + Marketing   If you follow us on Facebook or Instagram, you might have seen some photos teasing a project we’ve been working on for a couple months: The Redirect Podcast. The…

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